McDonald's and Disney end tie-up

[Scurrilous]

<snip>

"Walt Disney and McDonald's are ending their 10-year Happy Meal deal, but denied the move was due to any Disney concerns about being linked to obesity.

In separate statements, both of the US giants insisted that the separation was ending amicably for business reasons.

McDonald's rejected a Los Angeles Times report that Disney wished to distance itself from so-called junk food."

<snip>

"Analyst Laura Martin of Soleil Media Metrics said health concerns could be part of the thinking for the decision, but that "a bigger determinant to ending a deal is economics".

She suggested that Disney may now be seeking other food partners, and that McDonald's is already tied up with Disney's rival DreamWorks Animation after signing a two year deal last summer."


http://news.bbc.co.uk/2/hi/business/4752885.stm

[Raine]

1. Interesting...

"McDonald's rejected a Los Angeles Times report that Disney wished to distance itself from so-called junk food." NBC news had a different story they said that Disney didn't want to be connected because of MacDonald's link to childhood obesity. Lie, lie, lie that seems to be the American way anymore. x(