Undecided Voter Is Becoming the Focus of Both Political Parties
By ADAM NAGOURNEY
Published: June 11, 2004
...ARDMORE, Pa., June 10 — They are more likely to be white than black, female than male, married than single, and live in the suburbs rather than in large cities. They are not frequent churchgoers nor gun enthusiasts. They are clustered in swing states like Ohio, Michigan and here in Pennsylvania. And while they follow the news closely, they are largely indifferent to the back and forth of this year's race for president.
These are what pollsters describe as the rarest of Americans in this election year: the undecided voters. And with aides to President Bush and Senator John Kerry increasingly confident about their ability to turn out their base voters, and thus create an electoral standoff in as many as 15 states, these people have become the object of intense concern by the campaigns as they try to figure out who these voters are and how to reach them.
Only about 5 percent of the voting public is undecided, about one-third of what is typical at this point in the campaign, according to several recent polls. That figure increases to about 15 percent when pollsters include supporters of Mr. Kerry and Mr. Bush who say they might change their minds. In addition to those who are torn between the two major-party candidates, and possibly Ralph Nader, there is a sizable number of Americans who are deciding whether to vote at all....
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Pollsters and analysts said an in-depth examination of undecided attitudes have identified some shared characteristics of these voters that could be of concern for both candidates, but particularly for Mr. Bush....
http://www.nytimes.com/2004/06/11/politics/campaign/11VOTE.html?hp