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Schwarzenegger Uses Fame to Boost Calif.

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Rose Siding Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-05-04 10:50 AM
Original message
Schwarzenegger Uses Fame to Boost Calif.
LAS VEGAS -- In selling California, Gov. Arnold Schwarzenegger has decided to sell himself. With the glitz of a Hollywood premiere, Schwarzenegger launched a national campaign Wednesday to attract jobs to his economically struggling state -- not with tax giveaways or real-estate deals, but with his own celebrity.

Rock music blared in a cavernous Las Vegas Strip mall as Schwarzenegger, dressed in a beige suit, emerged from a cloud of smoke and strode along a catwalk to the cheers of hundreds of shoppers.

A new billboard that will anchor the campaign in about 10 cities around the country was projected behind Schwarzenegger on three huge video screens. It features the famously toned actor-turned-governor wearing a California T-shirt and the slogan, "Arnold says California wants your business. (Actually he says Kah-li-fornia.)"

He later ascended a mechanical lift outside the mall, high above the crowd, where he posed for photographs in front of a huge electronic version of the billboard glowing over the traffic on the Strip.

(sorry, CA, there's)MORE...........

http://www.newsday.com/news/nationworld/wire/sns-ap-schwarzenegger-ads,0,5050261.story?coll=sns-ap-nationworld-headlines
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readmylips Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-05-04 10:56 AM
Response to Original message
1. Ahhnold uses California to boost his fame/pocket....
exactly what he does with his Kennedy connection. I like when Ahhnold brags about his Kennedy connection, skipping over the Schriver name and wife's TV weak fame. 'am Ahhnald..Kennadee ma a'kaal'
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sadiesworld Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-05-04 10:59 AM
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2. Glad to see one of the grown-ups in charge in CA...
:puke:
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Rebel_with_a_cause Donating Member (933 posts) Send PM | Profile | Ignore Thu Aug-05-04 11:01 AM
Response to Original message
3. Arnie's infamy is dragging the state down nt

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Sequoia Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-05-04 11:16 AM
Response to Original message
4. He's only posturing
Edited on Thu Aug-05-04 11:18 AM by Sequoia
to glorify himself. He goes to places where he's sure to get attention. He wants to cut down on the legislature here and claim it will save the state money when it will just give him more power so the Ken Lay types can come in and rape California even more.
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tabasco Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-05-04 12:09 PM
Response to Original message
5. Job creation strategy = Movie promotion strategy
How can people vote for stupid schlubs to run their government? Maybe Arnold can blow up unemployment with a bazooka.
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daleo Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-05-04 01:19 PM
Response to Original message
6. Like nobody's ever heard of California
I am glad Arnold deigned to help put it on the map.
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rocktivity Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-05-04 01:32 PM
Response to Original message
7. Good idea
whose fame is he using?

:headbang:
rocknation
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