THE RACE TO THE WHITE HOUSE
Bush Aims to Solidify His Base
Ensuring a large GOP turnout might be more important than winning swing voters, a strategist says. Kerry's focus remains the undecided.
By Ronald Brownstein, Times Staff Writer
WASHINGTON — Even as President Bush and Sen. John F. Kerry cross each other's tracks through the same battleground states, their strategies for winning November's election appear to be diverging.
In campaign appearances and advertising purchases, both are still intensely courting the relatively small number of undecided or loosely committed voters.
But the Bush campaign's strategy is focused much more on the possibility that the race will be decided primarily by mobilizing the party faithful in closely fought states, not persuading swing voters....
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(Matthew Dowd, the Bush campaign's chief strategist) said one of the campaign's top goals is to ensure that Republicans cast as large a share of November's vote as Democrats. Typically, Democrats outnumber Republicans in presidential elections....
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...senior GOP strategists acknowledge that the campaign thinks expanded margins among core Republican constituencies could provide Bush his best chance of winning if most voters who are still undecided late in the campaign follow the usual pattern and break against the incumbent....
http://www.latimes.com/news/politics/la-na-strategy22aug22,1,3635747.story?coll=la-home-headlines