Farmers in the developing world use Fair Trade certification as a gateway to an international market of conscientious consumers. For shoppers in wealthy countries, it’s an educational tool: describing why fair trade exists is the quickest critique of a draconian “free trade” system.
The next frontier for Fair Trade is conflict zones. “UNICEF says that half of the children who die before their fifth birthday also lives in conflict-affected countries and ‘failed states,’ as do half of all young children not in primary school.” reports Ethical Consumer. “Developing trust-based structures can help to restore social stability, and selling fairly traded products ... can help to raise awareness of conflict situations overseas.”
Consider Afghanistan. No, we’re not talking Fair Trade opium. “Some people in the United Kingdom dried fruit business we’ve spoken to have been really excited about seeing Afghan raisins come back,” says Kate Sebag of the justice-minded import company Tropical Wholefoods. “With the volumes that Afghanistan could produce, we could see whole communities self-sufficient in terms of building schools and rebuilding infrastructure.”
Advocates point to Palestinian olive oil as a case study of all the things that can go right and wrong. American and European activists have been selling olive oil sourced from the olive groves of the West Bank for more than a decade. It only won certification last year. Even with certification, exports are limited along with the movement of Palestinians, who struggle to make any trip that involves passage through Israel's travel restrictions and infinite checkpoints.
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