From the Guardian
Unlimited (UK)
Dated Wednesday June 2
Must do better
His poll ratings have slumped and each day brings more bad news from Iraq, but George Bush has one big advantage in the coming campaign: a ponderous, uncharismatic challenger with no clear message. In the first of a series of dispatches for G2 on the US election, the former New York Times editor warns that John Kerry must find his voice or fade away
By Howell Raines
that Bill Clinton exhibited on the campaign trail and for the clarity of his message: "It's the economy, stupid." With John Kerry, the message so far seems to be: It's the war, sort of, and it's the economy, maybe.
Even against a weakened George Bush, Kerry has to get better as a candidate. The president may be bruised, but anyone tempted to bet against him would be ignoring the Republican party's mastery of what the pundits call "hammer-and-chisel politics", in which an opponent's reputation is destroyed through relentless pounding on one or two simple ideas. Ever since Ronald Reagan beat Jimmy Carter in 1980, presidential elections have been dominated by Republican expertise in finding a tiny crack - real or imaginary - in a candidate's public facade and expanding that fissure until the whole edifice crumbles. And Bush's formidable chiseller-in-chief, Karl Rove, has barely started tapping.
While Bush's poll figures look sickly to the unschooled eye, his 40% support level does contain some good news for him. It shows that his base of cultural and political conservatives is holding together - so far. White House strategists are betting that leaving Iraq in 30 days - no matter what chaos ensues in that country - will leave them time to revise history between now and election day and, more importantly, get on with the work of destroying Kerry's image.
In recent weeks Kerry has been trying hard to sharpen up his act, but so far the results have not been encouraging. As America's first war-hero candidate since John F Kennedy, he ought to be leading the national discussion on what went wrong in Iraq. But for his current series of speeches on national security issues, he rounded up a series of experienced hair-splitters from the Clinton years - Richard C Holbrooke, James Rubin, Sandy Berger - and they produced a script that would have played very well before the Council on Foreign Relations. The speeches were intended to fire up his campaign, toughen his image and to modify - without disowning - his Senate vote for the war. The problem is that speeches that sound right at the Council don't necessarily work for an electorate schooled to respond to simple messages.
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