http://www.nytimes.com/2011/10/02/nyregion/for-eric-schneiderman-new-york-attorney-general-some-notice.html?_r=1&hp=&pagewanted=all(snip)
In the eight months since he has assumed the office, the emphatically unglamorous Mr. Schneiderman has maintained a low profile for the state’s top law-enforcement officer, charting a busy but anonymous course between Spitzerian aggression and Cuomoesque charm. Even his own press aide, Danny Kanner, recently confessed that, before this summer, his own parents did not know who Mr. Schneiderman was. “And I’m their kid; I work for the guy,” Mr. Kanner said.
But then came August, when Mr. Schneiderman, 56, rejected a proposed nationwide settlement releasing some of the country’s biggest banks from a lawsuit brought by the states claiming misconduct in the mortgage markets. Almost overnight, he found his own name mentioned in a series of laudatory articles in publications as varied as Rolling Stone, The Rochester Democrat and Chronicle and the Web site Gawker.
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“Honestly, my day-to-day life hasn’t changed,” he said in an interview last month. “It’s not like people are turning around, staring at me on the street. I have been getting a lot of support from people who are calling in, or writing, or calling my friends or people who work for us, and that’s gratifying. But I think this is kind of a no-brainer. I’m doing my job as a prosecutor. There was a lot of misconduct, and it needs to be looked into.”
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“I’m just doing my job,” he said, a second time. “At heart, Americans are not cynical people. I think they want to believe that there’s one set of rules for everybody, that there are still good cops on the beat to keep things honest. I guess they like it that I’m doing an investigation and trying to hold people accountable.”