Do Plutocrats Need to Worry about Potholes?

[marmar]

from Too Much: A Commentary on Excess and Inequality:



Do Plutocrats Need to Worry about Potholes?
October 10, 2011

One luxury automaker is betting big that America’s affluent feel no responsibility to the greater society crumbling all around them.

By Sam Pizzigati


Audi, the luxury automaker, has a new ad campaign out. You may have seen the TV spot. The new campaign is running full-page newspaper ads as well.

Who’s Audi targeting? People of means, obviously. People who can afford, even in Great Recession times, a $50,000-plus automobile.

These affluents already have, of course, plenty of choices, and that makes life rather difficult for luxury car makers like Audi. They need ever fresher messages to attract the affluent into their showrooms. And Audi now has one.

You won’t find, in Audi’s new ad campaign, any clichéd references to “tasteful hand-finished appointments.“ Or “head-turning style.” Audi has ripped its new sales message straight from the Forbes and Wall Street Journal headlines that scream “budget crisis” and “government funding cutbacks.” ............(more)

The complete piece is at: http://toomuchonline.org/do-plutocrats-need-to-worry-about-potholes/

[xchrom]

1. recommend

[Lint Head]

2. Plutocrats Need to Worry about Potholes on Pluto.

No longer a planet. Times are changing.

[Scuba]

3. Their helicopters fly right over the potholes. n/t

[dkf]

4. I doubt plutocrats buy Audi. That's higher income territory but not top 1%.

[Demeter]

5. Plutocrats will worry about potholes when they need to take cover

from the drones, the 99%, and the climate. In other words, pretty soon they'll be staking claims to the deepest and most desirable...