Safire Slogan for Kerry ..."Bush is losing the war and Kerry will win it." works for me :-) and I liked chasing the "women" security of their families" vote with "while he's spinning, we're losing"
http://www.nytimes.com/2004/09/20/opinion/20safire.htmlReading Kerry's Mind
By WILLIAM SAFIRE
<snip>
1. Change the strategic target. It's not the swing voter who counts...
2. Ignore my peripheral messages that show no traction....Bush has muddied up the health and education issues...
3. Stop wasting time magnifying the fury of the Bush-haters..."fortunate son" business hasn't hurt Bush...
4. Recognize that the war is the switcher issue and take a stand that I can stick with for at least six weeks ..."Bush is losing the war and Kerry will win it."
5. Don't let Bush get away with being "misunderestimated" again as a debater. He's a master at the "better than expected" game.....
6. Get a slogan that fits on a bumper sticker....F.D.R.'s blast at Herbert Hoover after the crash: "Change Horses or Drown!"
7. Duck all the gotcha! news conferences...(do)Imus and Oprah and Larry King...
8. Lower the opposition's beltline ..(use the).. $200 billion for the war could be better spent at home...
9. Hit hard the monopoly-of-power horror. A G.O.P. White House and Congress means a Supreme Court that would overturn Roe v. Wade...
10. Above all, win back the women who used to be with the Democrats. <snip>