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A Friend of mine who works for a polling company (and who’s a libertarian if you where wondering) and is really ace when it comes to polls and crunching numbers rated the leading polling firms as follows in a recent email…
The full list:
The Top Tier... Pretty darn good, most of the time...
Gallup (the real one, not the CNN/USAToday/Tracking version) Battleground (Goaes/Lake/Perry) (mild GOP bias, maybe 1-2 points) Tetter/Hart (Wall Street Journal/NBC News) (a marginal GOP bias) Mason Dixon - Damn good firm... Fox News (Yes, check their historic record...) Democracy Corps (Yes, James Carville's firm knows what they are doing… marginal Dem bias) TIPP/Infometrica (Investors Business Daily) Snell/Perry/Lake Yerxa/DDC AP/Ipsos Reed Harris POA (Public Opinion Strategies) - Very Good firm - with the HUGE caution that they will also, if required, produce a poll that says anything you want that poll to say... They are "campaign pollsters" not media pollsters. Rarely "officially" release polls anyway so likely will not see to many from these guys anyhow.
The Second Tier - Interesting, not worthless, but don't bet the farm....
Rasmussen (Misses the top tier, but not by much...still on "probation" after their 2000 presidential call) ABC News (Strange weighting, but knocking on the top tier door) Survey USA ARG Research 2000 PEW - very consistent, but has a structural 4 point Democratic bias. Quinnipiac - Only University poll (I am familiar with) that's NOT totally $%$ing useless...
Third Rate...
CBS/NYTimes..
ok..they got LUCKY in 2000, but from 1980 to 1996 they AVERAGED missing the actually result by 2 and a half times the margin of error of their poll! - If they do ok this year, I might believe them.... maybe...
Newsweek..
(Historically waaaaay off the mark)
Time
(see Newsweek)
All off on his Own..
Zogby gets his own Category. He is brilliant, and erratic.
You would be crazy to ignore him, you would be just as crazy to take him at face value,
For the record, in 2002, he polled 17 races, he got 12 right, 5 wrong...
Zogby is the "Drudge Report" of pollsters... he's often utterly wrong, but right just enough to keep you reading...
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