How the Democrats Were Betamaxed
By Laurie Spivak
http://www.alternet.org/story.html?StoryID=18395Think of a "marketplace of ideas" where the products are policies, positions, and issues all competing for dominance. On the surface, this may seem like the stuff of dreams for "free market" conservatives, but it turns out it's a nightmare. You see, what we find is that in this marketplace, Democrats actually have the better product and Americans prefer the policies of Democrats by a wide margin to those of the GOP. In the realm of ideas, just as in any marketplace, the superior or preferred product usually wins out, but not always.
An inferior product can dominate in the market when it has superior marketing, and this is precisely what we have seen come to pass in U.S. politics over the past two decades. When we fail to view the world through the conservative business lens, we can easily see all of this as a vast rightwing conspiracy. However if we recall the frame of the marketplace of ideas, then we see it for it is: a well-run operation that recognized its weakness – a less desirable product – and figured out a way to dominate in the marketplace through an incredibly successful, integrated marketing strategy.
Branded by the right and blind-sided by the conservative marketing machine, for more than a decade Democrats have been running to the right and abandoning core progressive issues and values in an attempt to keep pace with conservatives. This has been completely the wrong response. Conservatives, after all, are dominating through superior marketing, not with better ideas or policies. However, because Democrats have failed to grasp the root of the problem, they have reacted to the growing conservative dominance by trying to fit into a more conservative mold. This wrong-headed response has played into the hands of conservatives. Democrats have lost ground in the marketplace of ideas, and have helped to tarnish their brand, as the right and left alike branded them as "wafflers," "Republican-lite" and "spineless liberals."