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I took a Journalism class back in the Mid 90's. I had a great proffesor, Mrs. Nancy White, she was a real bulldog, and she knew her shit. Whenever she would critique a story we had written she would insist that we keep our own opinions out of the stories. At the time I didn't realize how important it was. When I took that class shows like "Hard Copy" and "Inside Edition" were relatively new, and she saw the danger in it. She warned us what was coming. At the time I didn't get it, (what's wrong with showing a little emotion now and then, everyone's entitled to an opinion, and what could it hurt if our readers saw that we were human with feelings of our own?)
Now I get it. Now as I watch a tv "news" show that tells us little about what's happening in the world, and a great deal about how we should feel about it, I finnaly understand. I've tried to explain to my friends, but many are unaware of the metamorphasis the media as undergone. Some think I'm a nutcase going on about a "right-wing media conspiracy".
Would I have noticed the change had I not been made aware of what true Journalism is supposed to be?
Knowledge truly is power. The powerful have it, and they stay powerful buy keeping us from it, by keeping us distracted.
When I was a sophmore in Highschool my history class was instructed to read an exerpt from "Mein Kamf", the memoires of Adolf Hitler. I found it extremley distastful, after all, what could we learn about being good, from the most evil human being ever?
Know your enemy.
"All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to. Consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be. But if, as in propaganda for sticking out a war, the aim is to influence a whole people, we must avoid excessive intellectual demands on our public, and too much caution cannot be exerted in this direction."
"The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in sloans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered. In this way the result is weakened and in the end entirely cancelled out."
Any of this seem strangley familiar? Those who fail to study their history are doomed to repeat it.
Those who have studied it are also doomed to repeat it, but at least we can say I told you so.
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