WASHINGTON (AP) - President Bush's re-election team drove up negative impressions of John Kerry during a relentless $80 million advertising campaign the last three months, but the Republicans failed to undercut the Democrat's standing as a viable alternative to Bush.
As the Bush-Cheney campaign's spring push draws to a close, the Republicans have succeeded in changing voters' perception of Kerry - from a positive opinion held by a majority of Americans to a largely divided view.
After winning the primaries in early March, Kerry was viewed favorably by a 2-to-1 margin. Now, half view him favorably and four in 10 have an unfavorable assessment, according to a Pew Research Center poll released this week.
"The Bush campaign raised Kerry's negatives on the themes they were advertising and reinforced the perception of Bush as a strong leader," said Kathleen Hall Jamieson, a specialist in political communication and director of the Annenberg Public Policy Center at the University of Pennsylvania.
http://apnews1.iwon.com/article/20040619/D839R76G0.html