4. There Has been a big Shareholder Effort to Dump Eisner
With Eisner directly responsible for Disney NOT profiting from what looks like the biggest hit movie of the year (even though Disney provided the funding initially) AND taking the PR hit of being perceived as attempting to kill it, risking a boycott...
I think the effort to remove Eisner will pick up steam.
Marketing hasn't been a lot. Mostly word of mouth. No actors paid (I don't think), he might have had to pay for someone else's footage, but I'm under the impression most was given to him. This movie really has the chance to be the most profitable ever. If it makes $100 million but only cost $5million to make and market...
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