<snip>
Initially, Hollywood analysts predicted only a modest $10 million opening for the Moore film. The documentary was dumped by Disney, its distributor, despite winning the top award at the prestigious Cannes Film Festival. But as the pro and con buzz built, $15 million was the sum bandied about. After the movie had sold-out premieres at two theaters in Manhattan on Wednesday, upward of $20 million was considered likely.
By Friday morning, many evening showings around the country were already sold out. Checking his computer that morning, Jeff Kaufman, vice president of Memphis-based Malco Theatres, reported sellouts for both early evening shows at the one of his local theaters, which generally plays high-end commercial and art films, but had sold only five advance tickets at a multiplex in suburban Memphis. However, he said, "I don't think this movie is going to play like a documentary. I think it's going to play a little bit more broad-based. I think the film has a tremendous amount of want-to-see. . . . It's getting probably more publicity than any other documentary in history, both paid and media."
By Friday evening, officials at Lions Gate Films Releasing and IFC Entertainment -- which had collaborated with producers Harvey and Bob Weinstein's newly created Fellowship Adventure Group to get the film distributed following Disney's bow-out -- knew the record book was being rewritten.
By yesterday morning they were ecstatic.
Tom Ortenberg, president of Lions Gate, joined Moore on the conference call. "The film played brilliantly this weekend in the 'red states' and the 'blue states,' and the big towns and the small towns," he said. "We played in Peoria. We literally sold out Peoria, Illinois."
<snip>
Link:
http://www.washingtonpost.com/wp-dyn/articles//A10772-2004Jun27.htmlI'm so fucking giddy, I can't stand myself right now, LOL!!!
:wow::silly::crazy::silly::wow: