This sounds like it might be a great book:
"Deserter: Bush's War on Military Families, Veterans, and His Past."
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Bush's dress-up pattern was set long ago, as far back as 1970. While campaigning for his father against Lloyd Bentsen, the future President wore his National Guard flight jacket, which is, of course, an uncanny precursor to that flight onto the deck of the U.S.S Abraham Lincoln. Dressed in military duds, he would then, as now, attract approbation in a way that a less sophisticated, less well-connected, long-haired draft evader would never do, which is why it is a wardrobe choice he now returns to often, from the decks of a battleship to the parade grounds of forts and camps all over America.
A random trawl of the newswires and Defense Department White House archives produces the same dazzling pattern of military camouflage. On August 14 2003, the President was telling it to the Marines, at Miramar Marine base in California, "I am proud to be the commander-in-chief of such a fabulous group of men and women who wear our uniform." In November, he was at it again, issuing a proclamation of National Employer Support of the Guard and Reserve Week, "in honor of employers across America who have shown their support for our National Guardsmen and Reservists. ... These companies have the gratitude of our nation, they have the gratitude of the commander-in-chief." Oh how he loves that title.
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Apart from the obvious political benefits of "passing," there are deeply personal reasons why George Bush has wrapped himself in quasi-uniform, which he wears with the same grin of a six-year-old presented with a cowboy suit for Christmas.
From one way of looking at it, all over the world, men and women are now dying and being maimed because George W. Bush had lived through "the war of his generation," without hearing a shot fired in anger. "Little Googen," as his indulgent parents called him, has been trying to emulate his genuinely heroic father -- without actually risking his life. Bush's Freudian self-delusion is apparent in Bob Woodward's friendly account, "Bush at War." In the days after September 11, Bush tells Rove, "just like my father's generation was called in World War II, now our generation is being called ... I'm here for a reason."
http://www.alternet.org/story/19055/