Posted: Mon., Jun. 28, 2004, 10:00pm PT
'Fahrenheit' foes put 'Heart' into Disney doc
Eisner spotted at public screening of '9/11'
By GABRIEL SNYDER
The Walt Disney Co. could draw fire from shareholders once they study the rocketing B.O. numbers for "Fahrenheit 9/11."
<snip>
Disney spokesmen went to great lengths to emphasize that the company has no political agenda in distributing "America's Heart and Soul," a docu about cultural diversity that opens Friday. Nonetheless, Moore questioned the timing of Disney's screening of the film in Sacramento for Move America Forward, the group that urged theaters not to play "Fahrenheit 9/11." MAF has latched on to "Heart and Soul" as a counter to Moore -- the press release announcing its screening carried the headline "Move Over Michael Moore." "At this point in time, we ought to be focusing on movies that bring us together rather than divide us. We ought to be coalescing America behind winning the war against terror," said MAF's chief strategist Sal Russo. After seeing "Heart and Soul," he added, "you walk out of the theater feeling good about America."
Moore's reaction was scathing.
"Disney joining forces with the right-wing kooks who have come together to attempt to censor 'Fahrenheit 9/11' must mean that Dumbo is now in charge of the company's strategic decisions," he said in a statement released Monday. "First, Disney tried to stop the movie from being released, and now it is aligning itself with the very people who are trying to intimidate the movie theaters from showing the movie. Even Daffy Duck would tell you this makes no sense. This latest development only further disproves what Michael Eisner had claimed about 'politics' not being behind Disney's decision not to distribute 'Fahrenheit 9/11.' "
On May 5, Eisner told ABC News that Disney had refused to allow Miramax to handle Moore's film because "we just didn't want to be in the middle of a politically oriented film during an election year." Miramax toppers Bob and Harvey Weinstein purchased "Fahrenheit" with personal funds and enlisted Lions Gate and IFC to distrib the pic in the U.S.
<snip>
Though the Disney topper did not want to distribute the film, he was spotted leaving a Sunday morning showing of "Fahrenheit" at the Grove in L.A., smiling and chatting with three companions.
<snip>
Lions Gate prexy Tom Ortenberg and IFC topper Jonathan Sehring also revealed that the Motion Picture Assn. of America had ruled that they could not use critic Richard Roeper's blurb "Everyone in the country should see this film" in its ads. Decision was made in a conference call with MPAA topper Jack Valenti, the two execs, and critics Roeper and partner Roger Ebert. Ortenberg said the MPAA's "position was that this improperly positioned the film as a family film when it's rated R." Nevertheless, Sehring thanked the two critics for taking the time to argue the case. "The interesting thing was how passionate both of them were," he said.
<snip>
Read the full article at:
http://www.variety.com/story.asp?l=story&a=VR1117907160&c=13subcsription req'd