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first of all, it's just one poll. All the other polls have shown Kerry with a good bounce and ahead. plus it sometimes takes a little while for the bounce to set in.
but besides that, a non-partisan polling expert I know once said this of Gallup: They have a good methodology, but it's designed to predict the results when it's very close to the election. therefore, lots of fluky results can happen. I believe that in 2000 they predicted a dead heat at the end which was correct, but at one point before had * with a 13 point lead. I also once remember a poll with *'s approval ratings at 59% while all other polling agencies showed it in the low 50's and dropping.
wait for some other polls to come out.
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