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This is a topic of some interest to me. I'm a published novelist, and I have a Kerry link on my website. I'm sure this puts off some readers, but the way I look at it is, no one pays to come visit my site, like they pay to buy my books. Rather, I pay to host it. Therefore it's an appropriate place for me to "put up a sign" and support my candidate. If I lose readers, I lose readers. I've only had one comment about it from a reader so far, and that was a complaint during the primaries (when I supported Graham with a contributions link and a statement of why I was doing so) from a Bush supporter that I didn't allow any political discussions on my message board, therefore she couldn't post "her side." I just said, it's my board, sorry, them's the rules, you're free to have political discussions many other places on the web.
I write historical (romance) novels, so I don't have to worry about current events or politics in my books. I'm sure my general attitudes about life color my books, but mostly they go the way the characters demand that they go, and that isn't always what I would do or even approve of, myself, that's for sure. :) I think most good novelists are that way--more driven by the characters they create than by their political beliefs. Bad novelists would be another matter. ;)
As a reader, I would probably also be suspicious of an author who was openly conservative, at least in the past few years, because the whole conservative worldview has become so extreme.
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