Fairness & Accuracy In Reporting
Media analysis, critiques and activism
http://www.fair.org/press-releases/dnc-boston.htmlMEDIA ADVISORY:
Covering the Convention:
Media Pack Stick to the Script at DNC
August 4, 2004
Every four years, journalists complain about the same thing: Political
conventions are dull, scripted and almost entirely devoid of any "real
news." Though the argument is illogical at best-- most events in a
political campaign are "scripted," but journalists still find a way to
cover them-- it probably explains why the networks decided to provide just
three hours of prime-time coverage of the Democratic convention in Boston
last week.
Reporters and pundits tend to look for appealing storylines that they can
promote throughout their coverage, and the Democratic convention was no
different. Much of the broadcast coverage was framed by the idea that the
Democrats were primarily concerned with setting a "positive" tone-- that
the party elite and John Kerry wanted to blunt any serious criticisms of
George W. Bush and accentuate the positive aspects of the Kerry-Edwards
ticket. The New York Times (7/26/04) claimed that "the word has gone out
from Sen. John Kerry himself that speakers must accentuate the positive
and eliminate the negative." The piece did not actually quote Kerry or
anyone from his campaign saying this; in fact, the paper noted that one
spokesperson explained that speakers' remarks "would be going through the
same vetting process that conventions have used for decades."
Nonetheless, the idea was echoed throughout the media: Reporter John
Roberts told CBS Evening News viewers on the same day as the Times piece
that "the edict has gone down from Democratic leaders, for all of the
speakers here, all of the celebrities and everyone else who will be
attending, to keep the message positive. Don't get lost in the negative
campaign. Don't get lost in the message about the Republicans as opposed
to the message about the Democrats."
Despite the perennial complaints from media that conventions are too
scripted, many in the press corps seemed most interested in policing the
convention for anyone who might stray from this script. Their golden
opportunity came when former presidential contender Al Sharpton spoke
(7/28/04). The MSNBC pundits were none too thrilled about Sharpton before
he took to the podium, deriding his effect on the entire primary process:
Chris Matthews asserted that Sharpton "probably hurt this campaign. He was
a humorist. Everything was a joke." Newsweek's Howard Fineman agreed that
Sharpton's campaign "was not to be taken seriously, frankly." Historian
Doris Kearns Goodwin asked the panelists to "think of the contrast between
Jesse Jackson in '88.... or you think of Obama the other night, last
night, where he's a future candidate." Goodwin didn't make clear why
Sharpton could only be compared to other African Americans. Nor did
Fineman, noting derisively that Sharpton "stayed first class wherever he
went," explain where he thought Sharpton ought to have been staying on the
campaign trail.
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