Air America Crushes Competitors in Portland - New Numbers

[RamboLiberal]

The radio ratings that are freely available on the web are called "12+" or "top-line" ratings. They mean nothing to advertisers, and that's why you don't need to pay to see them. 25-54 numbers, especially 25-54 numbers for specific parts of the day, are what really interest advertisers and more accurately determine a station's success. But in the case of KPOJ Portland's switch to "Progressive Talk," the 12+ numbers at least show the trend. Here's a list of all of Portland's talk radio stations, and their 12+ ratings for winter and spring:

12+
CALL WIN SPR CHNG
KEX 5.3 4.2 -21%
KXL 4.7 4.0 -15%
KPOJ 0.4 3.7 +825%
KPAM 2.0 1.6 -20%
KOTK 1.8 1.3 -28%

And in the ever-important 25-54 demo, KPOJ rose from a 0.3 to a 4.9, putting them in the #3 slot overall for all Portland radio stations, according to an industry publication, and putting them ahead of all other talk stations in the market. (This contradicts even rosier information I received earlier. I trust this trade pub more.)
Particularly impressive is that, in the 25-54 demo, KPOJ's 10a-3p daypart (2 hrs Franken, 3 hrs Ed Schultz), scored a 6.4, putting KPOJ at #1 among all Portland radio stations, which means KPOJ cleaned the clocks of both Lars Larson and Rush Limbaugh.

Even more amazing is the month-by-month breakdown of that 10a-3p daypart. Again in the 25-54 demo, KPOJ grew from a 0.4 in March, to a 4.9 in April, to a 5.5 in May, to an unbelievable 8.8 in June.

http://www.dailykos.com/

[Bluzmann57]

1. Great news!

Hopefully other radio programmers in other markets will see this and add AAR to their programming.

[Cha]

2. This is wonderful news! Thanks!

My daughter lives out in Portland, Ore with her family and it does my heart good to know there is such an amazing support for Liberal Radio!

[kwolf68]

3. LMAO

Wonder what that blonde-haired jackass with the gap in his teeth on Faux News will say now.

I heard him say, "No one wants to listen to Liberal radio"...as if we've had so many damn choices.

[section321]

4. Awesome news... now if we can just get them back on in LA

I was so pissed when they went off the air here.

[Adenoid_Hynkel]

5. but...but..but

lib'rul Air America's failing and will be off the air by the end of the year

Rush and Drudge said so!

[depakid]

6. Here's another article on point

from the Portland tribune:

Limbaugh, pals get liberally thrashed

Excerpts:

In the important 25-54 age category, KPOJ ranks third in the Portland market with a 4.9 share (which means a 4.9 percent share of the listening audience). It’s ahead of all other AM stations and finished behind top-ranked country-music KUPL (98.7 FM) and No. 2-ranked adult rock station KINK (101. 9 FM).

In a three-month period, KPOJ went from 12,000 listeners to almost 80,000 listeners per week, with little promotion or marketing. Previously KPOJ had been airing golden oldies, drawing a 1 percent share.

With numbers like that, KPOJ’s success could very well spawn other stations featuring “progressive” talk in Portland and around the country where underperforming stations may be looking for a new format.

“There are a lot of stations out there that were just kind of watching and waiting to see what happened,” said KPOJ Program Director Tony Coles. “My guess is that for Air America and for Ed Schultz, the phones will be ringing off the hooks once stations see the Portland numbers.” Schultz, whose show can be heard on KPOJ from noon to 3 p.m., is syndicated through the Jones Radio Network rather than Air America.

[Arugula Latte]

7. Hooray for my town!!

Here's a toast to my fellow Portlanders: :toast: We did it! I knew I loved this town!

HA HA HA YOU LOCAL SCUMBAG LARS LARSON!!! YOU GOT YOUR RIGHTWING ASS KICKED BY A BUNCH OF LATTE-SIPPING LIBERALS!!!