"We Can Do Better"

[kentuck]

Contrary to what most of the pollsters are saying, many voters are undecided and waiting to be convinced. There are many voters that are not decided in their choice for the Presidency. They are still waiting to be convinced, in my opinion. Although I have no data other than my gut instincts, I do not believe the pollsters.

Slogans can be very effective with this group of voters. "We Can Do Better" is an example of the type of psychological framing that can persuade these voters to our side. We must find the pulse of the nation and determine what really concerns these folks - what it is that they fear and what it is that they want. The psychology of this nation is very complex. But I cannot believe that any American, Democrat or Republican, believes totally that we are going in the right direction. There are doubts in every voters mind this election.

We need to search for a slogan or slogans that appeal most directly to these undecided voters. "Hope, Not Fear" is another effective slogan, in my opinion, because I think many Americans are very fearful and anxious about the direction our country is headed.

"It's Still Your Money", even when they put it on your charge card. Do you know how much they have charged in the last 3 years? It was your surplus and they spent it. Now they are spending your child's future and they call themselves "conservatives". I think something like this could be effective on an economic front.

Any ideas on other slogans that might persuade or make a cogent and concise statement in just a few words?

[terrya]

1. I would simply ask: "Are you better off now than you were 4 years ago?"

[kentuck]

2. That says a lot, doesn't it?

People need to be reminded often. They have a difficult time putting matters into perspective.

[terrya]

3. I know it's Reagan's line from 1980. But, boy is it ever appropriate now.

At least I think so.

4. I would ask "is the Country better off.?"

I'm a little wary of the "are you better off" question.

Just as an example, I personally am a lot better off than I was 4 years ago.

& I'm doing a hell of a lot better than I was doing during that supposed boom of the Clinton years.

Does this mean I'm going to vote for Bush? No way.

That's because there are better reasons to vote than my personal welfare.

Those are what should be emphasized I believe.