Sludge: Howard Dean No Scream in Cable Debut; 133,000 Viewers on CNBC

[tritsofme]

In his talk show debut on CNBC, Howard Dean bombed with just 133,000 viewers at 8pm on Sunday night but still did better than Tina Brown normally does with the tanking Topic A .

Even though he only averaged a paltry 68,000 in the 25-54 demo, Dean is still up sharply over Brown's awful numbers from the week prior and over July when she averaged 22,000 in 25-54, 2,000 in 18-34 (SCRATCH) and 15,000 in 18-49, just making the Nielsen minimum reporting standards.


Developing...

http://drudgereport.com/flash4.htm

[slinkerwink]

1. Nielsen ratings suck

:-(

[Ducks In A Row]

3. that's true

I've never been counted in the ratings, and yet I watch Dean that night, but it doesn't count.

I'm sure Dean's show was a hit but we will never know because we are never counted

[Langis]

2. I didn't even know Dean had a show!?

[bkcc]

4. no kidding.

did anyone else hear about this before it aired??

[Kanary]

8. *LOTS* of threads here.....

I posted it days ahead, but NOBODY responded... it kept sinking.

Oh well.........

It's always so much more fun to find a thread to scream at someone in....

Kanary

[TrustingDog]

34. I saw your thread, thanks! I would Never have caught it otherwise... as

I rarely tune into CNBC - now I will.

[Kanary]

36. Glad to know it was helpful. When there are no replies,

it doesn't seem to do much good to go to the effort.

I'm glad you were able to see it!

However, I'm not sure there is much else on CNBC to bother with. :)

BUT....... it's always worth the effort to write and let them know you liked the program...... I got a very nice response.

Kanary

[lapfog_1]

7. Neither did anyone else... hence the ratings.

if it's a regular show... and they ADVERTISE it a bit (even once),
I'm sure he will get an audience. I saw the very tail end of it,
and it was good. But I found it by accident, and I figured that
Dean was just filling in for someone else.

[Freddie Stubbs]

30. I remember hearing that he was getting a show

But I had no idea that it was this soon.

:shrug:

[w13rd0]

5. Considering he was guest hosting...

...on CNBC, not exactly the most watched network, and not heavily promoted, the fact that he improved the numbers over their usual numbers should make the headline: "Dean boosts numbers for Topic A" or something of the sort. More blatant bullshit gopwhoredom from Sludge. Pffft.

[rinsd]

6. Was he guest hosting?

That's what the article seems to be implying.

[NYCGirl]

13. Yes, he was guest hosting. It's Tina Brown's show. (eom)

NT

[k in IA]

9. You could write the headline to state the enormous jump in ratings from

the normal ratings at the time. CNBC's rating are always crap so what he did was give them a big boost as a guest host.

It was actually an excellent show but other than the Internet people who were reminded of it and the dean lovers already, how many people would have even known he was doing the show? Not many, I bet.

[Kanary]

10. Even the choir is larger than that. So, what we do, is we

tape these programs, then spread the tapes around to those who are fencesitting.

That's the "underground press" of today.

Kanary

[Junkdrawer]

11. Translation: With only a little advertising, Dean tripled Tina Brown's

ratings.

Drudge is not a "no spin zone" :evilgrin:

[unfrigginreal]

12. Exactly...

and if he were scheduled to do another show the word of mouth advertising for how good this show was, would probably triple the ratings again.

[TrustingDog]

35. first time sending an email to CNBC, telling them how

much I enjoyed the show!

their reply:

DearJ,
Thank you for watching the show. It is great to hear of your enthusiasm for the Governor and for our program. Thank you for writing and be sure you tune in next week when Tina is back in action.

Topic A

[WI_DEM]

14. main thing is he was the guest host and did better than the host

did. Not bad in my book.

[Feanorcurufinwe]

15. Yep.

I have no question to pose, this time, lol.

[burythehatchet]

21. Not only was he a guest host

but I thought the show was outstanding. I remember thinking to myself how wonderful it would be if intelligent conversation like that could be the norm rather than the exception.

I suspect the networks see a big draw in Howard Dean.

[napi21]

16. Nobody knew he was on!!! I thank DU for the info or I wouldn't have

watched! I never heard of Tina Brown either!

How do these cable networks expect people to watch anything when they do NO advertising?

I don't remember who posted the info on DU, but I made a note of it and tuned in. Dean did a fantastic job as moderator. Much better that I would have thought, and I am a Dena supporter since last April!

I sent an email to NBC, parent of MSNBC, reguarding how good a job I thought Dean did, and I hoped they invited him back. I got a response this morning thanking me for watching, and that Tina would be back on the next show.

I don't know anything about TV production, or if it costs much to put an occasional ad on their own broadcast for new shows that are available, but it seems to me that, not to advertise the new shows, or an interesting guest host is like be deciding to sell a product from my garage. The products is there, but unless someone happens to stumble over it, nobody's going to buy anything.

Guess I'll have to write to NBC again.

[DebJ]

17. I watched, thanks to the DU post. The electronic voting

piece was quite alarming. And Dean was sooooo cute!

[DebJ]

18. I watched, thanks to the DU post. The electronic voting

piece was quite alarming. And Dean was sooooo cute!

[madfloridian]

19. If you liked the show send an email. Here is the address.

[e-mail]

I heard back from them the next day. They have Donny Deutsch, John McEnroe, and Tina Brown at night now. If we don't write and say we like the shows, they will cancel.

They noted that I liked Dean's appearance as guest host when they wrote me.

[Kanary]

25. Wrote immediately. REceived very nice reply. N/T

[mzmolly]

37. Heard that Dean is making an Encore appearance on the show!

I didn't catch when though?

[madfloridian]

20. How many here are Neilson viewers?

We have never been.

[trumad]

22. anybody remember Drudges TV show?

I think it garnered a 1 share.... Meaning 1 person watched it.

[NYCGirl]

26. Shares are the percentage of the people watching TV

at any given time. So a 4 share would be 4% of everyone watching TV at a certain hour.

Thusly, Drudge's show probably would have garnered a .0000000000000000000000000001 share!
;)

[Snivi Yllom]

23. MSNBC just sucks period, it must be cursed

McEnroe got a 0.0 share with only 37,000 viewers nation wide.

So from that point of view, Dean is 3.5X better than McEnroe. Didn't anyone learn from that bad reality game show McEnroe hosted?!?!

[madfloridian]

31. CNBC is experimenting with more liberal programming at night.

Support them in this effort by writing them to thank them.

[Tweed]

24. I didn't even know he had that show. If I knew, I would have watched

[neuvocat]

27. Same here.

I didn't see it promoted here on this site at all or on any of the channels listed. Maybe Drudge can be useful every now and then, even if it was unintentional.

[Beaverhausen]

28. Tripling the normal viewership is pretty good if you ask me

The show was pretty good but I'd rather the Gov. stay with rabble rousing!

[adamrsilva]

29. That's some spin!

Dean guest hosts a show and the ratings gow up and some how it is a disappointment?

[The Revolution]

32. Don't put too much stock in Nielsen ratings.

I don't know how widespread it is, but I know for a fact that numbers have been fudged in the past. Of course, this was a number of years ago, so maybe there's more automation now (but computers are not perfect either, as everyone is seeing with all these BBV issues). I've never been convinced their numbers were that good anyway.

But I did see the show, after reading about it here I caught the repeat a couple hours later. I thought it was quite good, and Dean did a great job.

[newyawker99]

38. Hi The Revolution!!

Welcome to DU!! :toast:

[buycitgo]

33. I got a VERY nice email from someone on the show

thanking me for watching/emailing

looks like they could have PHONED everybody to thank em