More RW publishers and editors to investigate

[Keirsey]

Book Publishing Report

12-01-2003

Penguin Group (USA) will call its new conservative imprint Sentinel when it launches next fall.

The imprint, which will be directed by publisher Adrian Zackheim and editor Bernadette Malone, will publish right-of-center books on politics, public policy, culture and international affairs.

"We will work with a very focused media and a very identifiable core of authors," Zackheim said. "It's all about focusing your attention on areas of strength."

Zackheim will also continue serving as publisher of Portfolio, the Penguin business book imprint he founded.

Sentinel plans to publish 12 to 15 titles a year. The first five titles will be released in late 2004. "...

http://static.highbeam.com/b/bookpublishingreport/december012003/newconservativeimprintatpenguingrouptobecalledsent/

This topic was initiated because of the Regnery Publishing threads.
Curious to see if we have any cross-linking.

Googled: "Bernadette Malone" Penguin and got:

Now, the largest and less ideologically driven publishers are trying to cash in on the growing number of conservative readers when overall book sales have been flat.

Crown, which is part of Random House, and Penguin have hired editors from Regnery for their new conservative imprints. And Bookspan plans to start an as-yet-unnamed conservative book club early next year to compete with the 39-year-old Conservative Book Club, owned by Regnery's parent company.

"The center of the culture has moved to the right," says Crown vice president Steve Ross, who sees conservatives as "a vast and historically underserved readership. Publishers are catching up."

http://www.usatoday.com/life/books/news/2003-07-22-right_x.htm

Finally, meet Regnery's authors: http://www.regnery.com/authors/authors.html


Who knows what is coming. Forewarned is forearmed. Think what we could have done early in the not-too-swiftboat vets smear.

[John Q. Citizen]

1. Interesting post

What we need is someone on the inside so that we get early warning.

Also we need a targeted response to the most important books.

Also, we need to remember that too much opposition creates buzz that actually helps sales of work that might go largely unnoticed save a controversy. For instance, I think the loud, widespread and unfocused asualt on F-911 helped audience attendence, much as Fox's law suit against Frankin helped turn it into a best seller.