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...the grower being at the very bottom of the list. To understand marketing costs in this country, you have to understand who are the prime interests involved at each step of the way in the marketing, production and distribution funnel. Lets take a dozen fresh large navel oranges that must be somehow brought from the grower (i.e. California or Florida) to the final consumer say in a NE or Midwest urban community. I'll use the latest prices I saw in the supermarket I normally shop based on the display ad I saw this morning:
consumer price in ad:.....................................$3.60 100.0% retail profits:...............................$ .54 15.0% retail overhead/direct costs:.................$1.08 30.0% retail product costs:.........................$1.98 55.0% Wholesaler/Distributor: distributor profits:.................$ .30 15.2% distributor overhead/direct costs:...$ .59 30.0% transport costs/gas:.................$ .40 20.2% wholesaler profits:........$ .10 15.0% wholesaler overhead /direct costs:..........$ .21 30.4% storage/holding costs:.....$ .12 17.4% wholesaler product costs:..$ .26 37.7%
So the actual costs (relative here) that translate out to what the producer can get, that is the farmer or orange grove owner can expect to get for his oranges would be $ .26 per dozen or a little over two cents each. From that he has to own the land, pay the upkeep of the farm, pay for water, fertilizer, insecticides, interest on the money he certainly must borrow to run things until the crop ripens and is ready for market and still eek out a profit by which to live.
The farmer must use his knowledge and decisions as well as trust nature (God) to bring a bountiful crop, the highest yield per acre, the nicest and sweetest crop possible so that he will be assured of enough revenue to cover all of his costs and make a living to support and keep his family. Who does the farmer have to exploit so that he can be sure to make a profit? Migrant labor unorganized, unprotected and vulnerable. I don't care how much the consumer pays at the top of this chain, in the system advocated by the free market, NO increased prices to consumers would ever ever trickle down to the powerless at the very bottom unless the government made sure that happens. The Bush economic policies have opened the flood gates by removing all such obligations from business at every level.
Now, Bush claims that in a free market economy consumers are king, consumers set prices. That is just plain naive. It is never the consumer. When was the last time you went to the super market and haggled over the price you would pay for a dozen oranges, or laundry detergent, or a steak, or anything? You are not allowed in this economy to do that, except in free market zones and I'm taking about roadside fruit stands or farmer's markets. The prices are set and you pay what is marked or you don't buy. You can always look for cheaper prices, but they are cheaper within a relatively tight range (+/- 5%). Look at gasoline prices recently. Yes, some stations charged $1.95 a gallon for regular, others may have been 3 to 7, even 9 cents cheaper, but the prices compared to six months earlier had gone up everywhere, no exceptions. So Bush is full of shit about his economic theory.
Here is the Bush vision in a nutshell for America. In a fair value added based economy in theory all players in the funnel get their fair share of profits and pricing. These would be sufficient to cover each of the funnel layers costs and overhead. Producers are merely chattels to the players in the funnel. The prices are dictated by those at the top and power of enforcement of their will is given by the government authorities and the military to enforce the will those in society. The true consumers are a small percentage the most privileged in the society who have entitlements based on their earnings. These consumers are determined by their station and by their contributions to the will of the state (You're either with me or against me, and if you are against me you are my enemy). The large majority of the society are given promises and are deceived into believing that they are gaining, but fear, danger and on-going threats keep them in their place. The name for this vision is fascism. George W Bush is a fascist and he is rapidly converting America into a fascist/military imperial state. Oh, as for oranges, Florida produced half of the crop they did 20 years ago and the majority of what is produced is far below in quality to what we used to grow. You in New York City or Chicago may get the best of the best, but I'll bet you pay a lot more than $3.60 per dozen. As for where those are grown, how about Brazil? Maybe it's South/East Africa, or even Southern China. If you say, "Well so what, it doesn't matter. I'm only interested in getting the best tasting, sweetest orange I can and I make enough money that paying 50 cents or even $1.00 apiece is worth it."
Well, enjoy it while you can comrades, but I am afraid that it won't last forever, because you see if you think that way, you are part of the problem. So am I. I love strawberries and the best I've ever tasted are only available during the middle two weeks in June and are in southern Ontario Canada. I can't get them in Florida, but I'd be willing to fly or drive up at least once some June to again taste them before I pass over.
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