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(It's a great mult-page article, and shows that the political tide in readership tastes in the US is shifting. I love that the "mainstream press" is losing out to the blogs and that there's a shift from the RW Blogs getting all the attention)
In a recent national survey, the Pew Internet and American Life Project found that more than two million Americans have their own blog. Most of them, nobody reads. The blogs that succeed, like Kaus's, are written in a strong, distinctive, original voice. In January, a serious-minded former editor at The Chronicle of Higher Education named Ana Marie Cox reinvented herself online as the Wonkette, a foulmouthed, hard-drinking, sex-obsessed politics junkie. Joshua Micah Marshall, in his columns for The Hill and articles for The Washington Monthly, writes like every other overeducated journalist. But on his blog, Talking Points Memo, he has become an irate spitter of well-crafted vitriol aimed at the president, whom he compared, one day, to Tony Soprano torching his friend's sporting-goods store for the sake of a little extra cash. When Marshall's in a bad mood, he portrays mainstream journalists as a bunch of ''corrupt,'' ''idiotic'' hacks, mired in ''cosmopolitan and baby-boomer self-loathing,'' whose bad habits have become ''ingrained and chronic, like a battered dog who cowers and shakes when the abuser gives a passing look.'' Moulitsas's site, Daily Kos, teems with information -- sophisticated analysis of poll numbers, crystal-ball babble, links to Senate, House and governor ''outlook charts.'' But what pulls you in is not the data; it's his voice. He's cruel and superior, and he knows his side is going to win.
But just as Fox News has been creaming CNN, the traffic on Kaus's and Sullivan's sites has flat-lined recently, while Atrios's and Moulitsas's are booming. Left-wing politics are thriving on blogs the way Rush Limbaugh has dominated talk radio, and in the last six months, the angrier, nastier partisan blogs have been growing the fastest. Daily Kos has tripled in traffic since June. Josh Marshall's site has quadrupled in the last year. It's almost as though, in a time of great national discord, you don't want to know both sides of an issue. The once-soothing voice of the nonideological press has become, to many readers, a secondary concern, a luxury, even something suspect. It's hard to listen to a calm and rational debate when the building is burning and your pants are smoking.
But at the same time that blogs have moved away from the political center, they have become increasingly influential in the campaigns -- James P. Rubin, John Kerry's foreign-policy adviser, told me, ''They're the first thing I read when I get up in the morning and the last thing I read at night.'' Among the Washington press corps, too, their impact is obvious. Back in 2002, Marshall helped stoke the fires licking at Trent Lott's feet, digging up old interviews that suggested his support for Strom Thurmond's racial policies went way back; Marshall's scoops found their way onto The Associated Press wire and the Op-Ed page of The New York Times. Earlier this month, a platoon of right-wing bloggers launched a coordinated assault against CBS News and its memos claiming that President Bush got special treatment in the National Guard; within 24 hours, the bloggers' obsessive study of typefaces in the 1970's migrated onto Drudge, then onto Fox News and then onto the networks and the front pages of the country's leading newspapers.
During the 1972 presidential campaign, Timothy Crouse covered the campaign-trail press corps in Rolling Stone magazine, reporting that he later expanded into his revealing and funny book ''The Boys on the Bus.'' Crouse described the way a few top journalists like R.W. Apple Jr., David S. Broder, Jack Germond and Jules Witcover, through their diligence, ambition and supreme self-confidence, set the agenda for the whole political race. This summer, sitting in the Tank and reading campaign blogs, you could sometimes get a half-giddy, half-sickening feeling that something was shifting, that the news agenda was beginning to be set by this largely unpaid, T-shirt-clad army of bloggers.
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