|
I think the simplest way is to subscribe directly from the magazine, so you know what you're getting and who you're giving your name and payment information to. A lot of them now offer online subscription management, where you enter a few codes and your address from the label and you can do a few things, like change of address, complain about lost/damaged issues, etc.
There are wholesalers (such as Publisher's Clearing House) who can offer even greater discounts. They exist mainly because magazines want subscriber numbers as high as possible, since that's what determines ad rates. And since PCH or whoever is paying to do the marketing and advertising of the magazines, the publisher can provide the magazine basically for the printing cost.
Now other wholesalers are in the game, including on eBay, where you can get ridiculously low prices on some magazines -- beware that some now add money for shipping, however.
Another thing they try is, go into a bookstore, and when you check out, chances are you'll be offered a "free" subscription to several mainstream magazines... usually 2 or 3 months. Then, if you don't cancel, your subscription is extended for a year at a possibly inflated price, and you're billed.
Some of these services also re-sell consumer information to advertisers... but then again, even the post office and hospitals re-sell consumer information to advertisers. Pick a random magazine unrelated to your usual interests, say gardening. If you subscribe to Garden Monthly or whatever, soon you'll start getting junk mail from other gardening magazines, seed companies, garden tool companies, etc. Often, the publisher can make more money selling the names of subscribers than they make selling the magazine to the subscriber. When you subscribe to some magazines, you may be given the option to "opt-out" of receiving mail from "trusted partners and related businesses" but it's usually in pretty small print. Then again, if you enjoy gardening, you may WANT to get catalogs and magazine offers for related stuff.
Why did I just write all this out instead of doing any actual work? Pro-crastination!
|