There is a reason for the use of Orwellian labels that is easy to understand.

[RandomThoughts]

Basically labels store thought concepts. When you hear a word, then what ever you have in your macro for that word becomes what you feel. Words and images can be loaded and also drained of meaning.

For instance the right radio spent years loading certain words like liberal with meaning to hurt the concept of liberal.


But there is more to it then that, if something has a positive image loaded in it, like the word 'patriot' that image is used by marketing to give some value by label not by content.

So most people think 'patriot' is a good word, and it has positive feelings. Some people then make the 'patriot act' to take that image loaded by many people that were patriots for many years, and use it for removing rights and liberties.

At some point if that was done enough, the word patriot would be drained and the new value in peoples minds would be that that label meant something else that is bad, at that time it would be attached to something good as a smear.


So basically Orwellian double speak is taking a value stored in a label, and using that label that was loaded by actions of other people, to apply it to something else. I have shown some examples of that same thing, but basically it is all label trap.


Then at some point a label is used up, so then it flips, and things like what you thought something means becomes something else. That is how things are never what they seem, and why so many labels are used backwards.

It is calculated to spend what other people loaded into a label for a different reason, or even against the concept most have when they think of a label.



Basically the marketing of 'words' is finding out that energy is stored by what people 'think words mean' or 'what they mean to them' That energy is constantly looked for to be spent on something else by people that do not do work, nor add to the 'value' of a label, but only burn up the meaning.

It can be said to be a form of entropy, but when done intentionally it can be for nefarious purposes.