Kraft to alter its strategy

[dArKeR]

A diet heavy on Oreos, macaroni and cheese, Oscar Mayer hot dogs and Philadelphia Cream Cheese, washed down by Maxwell House coffee and Kool-Aid, has fattened the bottom line for years at Kraft Foods Inc. But now the US' largest food manufacturer is moving to cut back on some of its indulgences.

An eating revolution that has Americans seeking out healthier food, or at least trying to consume less, has forced Kraft to rethink the way it markets its products and begin reshuffling its lineup.

Growing obesity, the popularity of low-carbohydrate diets and worries about potentially artery-clogging trans fats all have combined to hurt sales at the company, not unlike the plight of other packaged-food makers. Kraft's Oreos, a long-time icon of snackdom, have fairly or unfairly become the bad poster child for trans fats and Atkins and South Beach diet devotees.

http://www.taipeitimes.com/News/worldbiz/archives/2004/08/24/2003200053

In my opinion this will do nothing to change what Americans eat. It will do nothing to reduce obesity. It will stimulate a profit for Kraft which is all they care about.

[phish_head]

1. Fat assed Americans

"In my opinion this will do nothing to change what Americans eat. It will do nothing to reduce obesity. It will stimulate a profit for Kraft which is all they care about."

Kraft is in business to make money - They are a company, not our mommies. They make money by giving stupid Americans what they want. When Americans start demanding tasteless soy-Oreos - Kraft will make them. Kraft cannot change Americans and is stupid for them to try.