Don’t buy Kimberly-Clark’s latest ruse

[marmar]

from Grist:



Don’t buy Kimberly-Clark’s latest ruse

Posted 7:30 AM PDT on 10 Apr 2009
Updated 3:52 PM PDT on 10 Apr 2009

by Ginger Cassady


If a huge coal power plant goes next door and sets up a cute little boutique collection of five solar panels, have your basic feelings about that giant coal power plant changed? Probably not. After all, you’re reading Grist.

But what if said coal company releases advertisements announcing that they’ve “gone solar,” complete with misleading close-up pics of those cute solar panels? Enough people might fall for it to make the ads worthwhile.

Call it the cute little dollhouse effect: a nasty company builds a cute, green dollhouse version of their house, takes misleading pics suggesting that the dollhouse is the real house, and then declares itself a cute little green company.

Ladies and Gentlemen, gargantuan loggovore Kimberly-Clark has built itself a cute little dollhouse!

The world’s largest manufacturer of tissue products, Kimberly-Clark continues to clearcut Canada’s Boreal forest to make their flagship Kleenex brand tissue. It contains no recycled content. Zero. Donut. Greenpeace has been on the case for a number of years, running a markets campaign highlighting the fact that Kimberly-Clark is wiping away ancient forests to make Kleenex—which is more useful than most junk mail, but only for a split second. ...........(more)

The complete piece is at: http://www.grist.org/article/2009-04-10-kimberly-clarks-latest-ruse/

[otohara]

1. Glut of So-Called Green

products are hitting the shelves - When it comes from a giant corporation like Kimberly Clark - I always suspect they are lying - because the only "green" paper they care about has pictures of dead presidents.

[madrchsod]

2. with the chinese not buying every ounce of paper and cardboard

the price should be dropping to make recycling cheaper than cutting down trees. another positive thing about not buying shit from china.

[HelenWheels]

3. Jim Sensenbrenner (R) WI

gets his extreme wealth from Kimberly-Clark.