Adding a "morning in America" or "man from Hope" touch of optimism to the Kerry image. Showing you can criticize the country but still believe in it.
http://www.latimes.com/news/printedition/asection/la-na-optimist7jun07,1,1336457.story?coll=la-news-a_sectionKerry Tries on Rose-Colored Glasses The Democrat, seeking to overcome his too-serious image, seizes the power of positive thinking on the stump and in commercials.
By Matea Gold and Maria L. La Ganga, Times Staff Writers
TOLEDO, Ohio — Sen. John F. Kerry had solemn matters on his mind last week as he took on such weighty issues as nuclear proliferation, bioterrorism and an overtaxed military.
But even as he charged that the Bush administration had failed to effectively confront those concerns, the presumed Democratic presidential nominee tried to strike an optimistic tone.
"I didn't come to Missouri tonight to point out what was wrong," Kerry told a crowd of about 1,500 gathered in a Kansas City airport hanger Wednesday. "I came here tonight to talk about what lies in the future and where we can take America, how we can let America be America again."
The latter phrase, from Langston Hughes' 1938 poem "Let America Be America Again," has been cropping up frequently in Kerry's speeches as he attempts to cast his candidacy in sunny sheen.<snip>
Wayne Fields, director of American culture studies at Washington University in St. Louis, said that for Kerry to successfully project optimism, he had to do more than speak in generalities. "He has to find some way of being convincing without being Pollyannaish," said Fields, the author of a book on presidential rhetoric.
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