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Undecided voters seem more impressed than ever with Kerry
such interpretations miss the significance of an electorate where most voters have made up their minds. With just 7% still undecided, according to a July 30-Aug. 1 ABC News/Washington Post poll, tectonic shifts aren't likely. "There's a lot of ice in the river, and it's hard to get much movement," says ABC polling director Gary Langer. That means when the President decamps from New York City on Sept. 2 after the GOP convention, he may not move the dial much, either.
A better way to assess Kerry's performance is to look past the horse-race numbers and dig down into the public's answers. By that standard, he helped himself. In an ABC/Washington Post post-convention poll released on Aug. 2, Kerry holds a 49% to 47% edge among likely voters, a 6-point swing from a month earlier. The Democratic candidate fared much better on personal qualities, where he had suffered in comparison with Bush. On the crucial question of leadership, Kerry cut Bush's pre-convention lead of 19 points to just 6. On the question of which man would keep America more secure, he sliced a 16-point Bush margin to only 3.
How about "values," a word that kept ricocheting inside the FleetCenter? While Bush had a 6-point advantage before the Democratic gathering, Kerry now leads the President by 6. "The convention allowed voters to deepen their understanding of John Kerry's background, values, and plans for the nation," contends campaign pollster Mark Mellman. "From that point of view, it was completely successful."
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Republican strategists have a much harder time explaining why swing voters are more smitten than ever with Kerry. And while national polls appear little changed by the convention, the extravaganza may have solidified the Democrat's edge in the only count that matters: the state-by-state battle for the Electoral College. According to a Zogby International poll released on Aug. 3, Kerry holds a clear electoral vote lead over Bush, 291 to 215. That's 21 more votes than needed to win, with some 32 electoral votes left in states too close to call.
http://msnbc.msn.com/id/5622989
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