It's the credibility, stupid.
(NY Times) WASHINGTON, Aug. 6 - All week long, President Bush traveled the country, cheerfully telling audiences that ''we've turned the corner'' on the economy. But on Friday, in the face of the government's paltry new numbers on job growth, the president's new slogan suddenly sounded premature at best.
Rather than address his vulnerability head-on Friday, Mr. Bush delivered an upbeat assessment of the economy, saying it was getting stronger and lauding the American entrepreneurial spirit. "There's more work to do to make this economy stronger,'' he said at a rally at a farm in Stratham, N.H. "We've been through a recession, we've been through corporate scandals, we've been through a terrorist attack. But we've overcome these obstacles, because our workers are great, because our farmers are really good at what they do. We've overcome these obstacles because the entrepreneurial spirit is strong.''
At the same time, Senator Kerry seized on the numbers with relish. At a farm in Smithville, Mo., outside Kansas City, Mr. Kerry made fun of Mr. Bush, though not by name. "In the last few days you've heard people in positions of leadership on the other side saying America has turned the corner," he said. "Well, it must have been a U-turn."
Even before the latest numbers, polls showed that the public has more faith in Mr. Bush as commander in chief - and less faith in him to manage the economy - than in Senator Kerry. To that end, Mr. Bush on Friday, in a hint of how he is approaching the issue, went from playing down the numbers to quickly turning back to Topic A. The stream of e-mail messages from his campaign to reporters focused on terror, not the economy. Similarly, the subject of his radio address for Saturday was terror, not the economy.
http://www.nytimes.com/2004/08/07/politics/campaign/07jobs.html