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Hammer home the economy. Bush can't make stuff up about this subject. Fewer jobs under Bush, the new jobs are without health care, the new jobs being created pay less than the ones that were lost. Under this administration prescription drug costs are unfordable for seniors. You favor the importation of prescription drugs, you will stop the subsidizing of job outsourcing, you will close tax loopholes for the wealthy and stop offshore corporate PO boxes.
As far as foreign policy is concerned say that Mr. Bush has burned the bridges of scores of countries that it took generations to build. You will repair our long time, natural alliances and strengthen the existing ones, including Great Britain where public opinion polls show a lack of support for Tony Blair. This new voice of reason and common sense will increase this nation's options in both Iraq and the world wide war on terror thereby giving us a far better chance of success.
Here's your theme, Mr. Kerry, refine it if you must, but this is what Americans want to hear. If you give them too much detail while the bastards are in charge, you will get bogged down, the message will become confused, and the average voter will lose focus.
If anyone wants more detail, give out your web site and tell them they are welcome to all the information on your position about any major issue they could ever want.
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