Democratic vice presidential nominee John Edwards called on Saturday for President Bush to condemn the Swift Boat Veterans for Truth ad campaign.
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Edwards, a senator from North Carolina, said President Bush could end the dispute if he were to say, "Stop these ads."http://www.cnn.com/2004/ALLPOLITICS/08/21/edwards.swiftboat/index.htmlSo if Bush refuses to stop the ads, he's willing to benefit by their slime, which reinforces the notion that he has been involved with them from the start. If he gets them to pull the ads, it will also associate him with them -- he can control them, after all, and why didn't he do something earlier? If he doesn't, then maybe he's just too weak, and can't control his minions.
Everything hinges on the public's perception of the ads. As soon as the public decides the ads are below the belt, they become a huge liability for Bush, and he will need to do something about them.
And this, folks, is an example of the oft-maligned "political judo." The only question at this point is if the public decides the ads go too far, and if they do, just how much they are going to be disgusted by them. There are no guarantees in this game, just some fairly educated, smart people making calculated decisions.
On edit, notice the overall tone towards the ads in this article is negative. The Chicago Tribune, the NY Times -- the media are coming to a conclusion here. Too late, but they are doing it.