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Unfortunately, I think that the ads have achieved their goal. Some of you will flame me, but here is my reasoning:
(1) The main goal of the ads was to provide a distraction from the sluggish economy and turmoil in Iraq. The Bush people wanted to derail Kerry's issue-based campaign, take away his momentum and put him on the defensive. On this count, the ads have been very successful. Just look at DU - there are hundreds of messages a day just about the Swift Boat Vets. Almost every cable and network news show and national newspaper mentions the Swift Boat Vets constantly, not to mention the Associated Press and subsequently the thousands of local newspapers across the country. Sure, Kerry has remained focused on the issues as he travels across the country, but the media has NOT - and that is the problem. The very fact that we're constantly debating and trying to debunk the Swift Boat Vets is proof that their allegations have stuck.
(2) Rove's goal with these ads was simply to cast doubt in the minds of Americans about Kerry's credibility and honor. He is relying on a very true assumption: most Americans are very simple-minded and gullible. They accept what they hear on the news as gospel, and do not question facts or examine evidence. It's a saturation campaign he's playing - get the Swift Boat story as much media coverage as possible. Get it mentioned on every radio show and news network and in every newspaper and magazine. Even if the attacks are discredited (as is presently occurring) there will always be a small faction of the population dumb enough to believe them. Rove is using the polarized electorate to his advantage. Approximately 95% of Americans have made up their mind as to who they're going to vote for. It's either Bush or Kerry, and absolutely nothing is going to change their minds. So, Rove is using all the dirty tricks he can dig up to net those 3% of undecideds into the Bush column. If even 20% of undecideds (only 1 in 5) go Bush because of these ads, then Rove is theoretically 1/3 of the way closer to winning the election. Polls have shown that over 40% of Americans believe there is some truth to the ads. Surely some of them are undecideds, and that's all Rove needs. It's like standing far away from a dartboard, closing your eyes and throwing all the darts at once. Most of the darts will miss the board altogether, but one might just hit the bullseye. And if you don't hit the bullseye the first time, close your eyes and throw all the darts again.
Which leads me to...
(3) The Swift Boat Ads are not - I repeat - not the only thing Rove has up his sleeve. By November, he'll have allegations of sex scandals, perjury, treason, blackmail, high crimes, misdemeanors, jaywalking and unpaid library fines out against Kerry. He will saturate the media with lies, and we'll be so busy debunking them, and the media so busy discussing them (and in the case of FOX/CNN, promoting them) that there will be no focus on Kerry's issues. He will be on the defensive. But the good thing is...
(4) Being on the defensive is NOT always a bad thing! Sometimes, it's just what you need to win the battle...so long as your troops are on the high ground and your opponent has to charge up a wide-open hill to attack you. Remember what the Americans said as the British attacked up Bunker Hill - "wait until you see the whites of their eyes" - then fire away with everything you've got. I honestly think this is the strategy that Kerry and Edwards are employing. They know that Rove and Bush are attackers who like to play dirty, so they're waiting for the right battlefield, where they can take the high ground and bait the Repubs to attack. Then, Bush and Rove will be nothing but chickens for the plucking.
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