How You Look, How You Sound, What You Say: Lesley Stahl's parable.

[Hamlette]

Lesley's Parable from 1984 is not one to forget. Lesley Stahl’s nearly six-minute, hard-hitting CBS piece contained image after image of a smiling Reagan and enthusiastic, crowd-waving flags. Delighted, Michael Deaver called Stahl to thank her. "Nobody heard what you said" was the famous comment. In subsequent focus groups, Stahl discovered fewer than 25% of the group could recall what was said in the piece they had just watched.

http://www.fivethirtyeight.com/2008/08/how-you-look-how-you-sound-what-you-say.html

Watch McCain's two ads. Britney and Moses. Turn off the sound. That's how 75% see them.

Does it really work to say Barak is bad because (gasp) people like him?

....uh.....not really.

[cbc5g]

1. You're right..it's filled with positive images for Obama

Smiles, red white and blue, christian references...

[Jackpine Radical]

2. OMG, brilliant, you are absolutely right.

This has got to be among the biggest fuckups in the history of advertising.

[cbc5g]

3. it's a web ad but still ... the britney/hilton ad was also filled with mostly positive images

[petersjo02]

4. I do believe you're on to something there.

I saw the Moses one today for the first time (Iowa), and really thought it didn't do Barack any real damage because, I, as a viewer, was entranced looking at the pictures--mostly positive images, to my eye--and heard little of what was said. It will be that way for most viewers, I suspect. McCain seems to offer no reason to vote for him and instead works hard to demean and disrespect Obama.

[KittyWampus]

7. one provisional point- Repetition also implants thoughts/feelings. So message "empty celeb"

might eventually take hold if it's repeated enough.

[cliffordu]

5. Funny they think Moses is an insult. Obama has been an A-RAB ter'rist and now

the world heavyweight champion of the old Testament Jews.......


What next? Eric Cartman???

[KittyWampus]

6. where is moses one please? it's not on DU videos