Portraying a message like "Republicans say Kerry is a coward and unpatriotic, but it was George Bush who was AWOL from the Texas Gaurd for over a year - and now he wants to send YOUR kids to war."
3. Ads don't matter. It is what the Cable news does with them.
If the cable news had ignored the "Swiftie" ads the way they ignore "Moveon" ads, no one would have heard of them. The media would love an ad like that to beat Kerry with. Not that what you are saying isn't true. But what's truth got to do with it?
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