By Anne E. Kornblut, Globe Staff | August 30, 2004
<snip>
Bush spends a striking amount of time in Republican-leaning areas of swing states, seeking to ratchet up enthusiasm. His campaign has run advertising on cable networks tailored to such Republican-friendly viewers as golfers and fishermen. To Rove, an obsessive number cruncher, it all boils down to a simple empirical fact: There are more potential Republicans out there in battleground states than undecided moderates. Get the Republicans to show up on Election Day and the race is won.
But the approach breaks from conventional wisdom, and it is, by all accounts, a gamble -- one that could cement Rove's reputation as a political legend and shift the paradigm of future elections if it succeeds, as it apparently did in the congressional midterm elections in 2002, or offer an embarrassing indictment of Rove's master plan if it fails.
<snip>
Asked whether it is now mathematically possible to win a presidential race without any swing voters, Rove did not skip a beat. ''Yes," he replied.
<snip>
To that end, Bush often visits Republican-leaning pockets of battleground states, traveling to places he won by comfortable margins -- such as the western panhandle of Florida or York, Pa. -- rather than devote himself exclusively to evenly divided counties, or venture into hostile territory, as Senator John F. Kerry, the Democratic nominee, often does. Over the weekend, traveling in Ohio, Bush visited Miami County (which he won in 2000, 61 percent to 36 percent), Allen County (which he won 65 percent to 32 percent), and Wood County (which he won 53 percent to 44 percent).
<snip>
http://www.boston.com/news/nation/articles/2004/08/30/strategist_focuses_on_presidents_devotees?pg=2