The former campaign manager for Gore-Lieberman 2000 offers four critical tips to the Kerry-Edwards campaign. Kerry’s positive convention message of “America can do better” must remain consistent from now until Election Day. A race against an incumbent is a referendum on the direction of the country.
. There is also room for negative message. The Kerry-Edwards ticket needs to find the one, overarching negative message about Bush that you want voters to hear time and time again. Why not say, “President Bush can't be trusted, is too extreme, etc.”? Team Kerry must get up every day and put in place events, developments, news, surrogates that drive the negative message.
. Use candidate time wisely; recognize that nothing makes up for quality candidate appearances and events. Kerry must get to know those voters and what they care about in the so-called battleground states.
. Debates - Don't approach these crucial presidential debates like they are a Harvard-Yale Society debate. This will serve as Kerry’s chance to show voters who he is as a person. They will want to be comfortable with him. Kerry must come across like a next-door neighbor who is respected on the block. Smile. Lots of smiles and absolutely no narrowing of the eyes, sighs or glancing at his watch.
http://www.msnbc.msn.com/id/5851875/site/newsweek/-------------------
I especially agree that the campaign must find a consistent negative message about Bush. IMO that message should be about credibility. Everyday the campaign should highlight one of Bush's outright lies or one of his unfulfilled promises from the 2000 campaign. We've got to chip away at the trust so many people have for the moron.
I especially disagree with her advice about the debates. The smiles should be used in excess at campaign stops and TV appearances but not at the debates. He shouldn't be dour but we are at war and he needs to come across as confident, concerned and
able to tackle the difficult problems that we face. I may be wrong but I don't remember a bunch of smiles from Clinton when he was debating poppy Bush. I remember him as very presidential and extremely concerned about the problems that average Americans faced.