We need simple words

[mmonk]

to repeat over and over again until November. One that comes to my mind is "lies" or "liars". Extremist is another that needs repetition. Repetition registers in people's minds.

[Eurobabe]

1. Cheney is 'not well' and Bush is a 'liar.'

[wwbarnes]

2. Yeah I Agree

Democrats have a fantastic substance. So much better than the Republicans. But these days the Democrats seem weirdly against talking in simple and concise language. It's as if they think they have to sound like college professors otherwise they're not "serious." I see all these ads for Kerry, and it's like each one is a new creation with no relationship to anything else. Is there something wrong with hiring an advertising agency to create a brand? Come on, this is all done on TV anyway.

As long as the ads are true, why not create a brand with a common look and feel to all of the advertising? I really don't understand why the Democrats are so afraid of selling themselves to the masses. Hasn't it ever occurred to Kerry's people that maybe not everyone watches Public TV and examines "the issues" in their full glory?