VoteVets' ads target McCain

[ProSense]

Bombs Away: VoteVets Goes on the Offensive

by Brandon Friedman
Wed Oct 08, 2008 at 10:45:08 AM PDT

As you may have seen, Kagro X has posted our just-released VoteVets TV ads on the front page today. With that, I’d like to take the time here to offer some more background on this morning’s launch.

We’re launching three new ads today, all in important swing states. And one of those ads--airing in North Carolina--is one you’ll probably recognize.

This is what went out to the media:

VOTEVETS.ORG’S MILLION DOLLAR DAY

Group launches Ads on John McCain in Virginia, New Mexico; Ad on Senator Elizabeth Dole in North Carolina; Direct Mail In a Number of States

Washington – As part of its education program on public officials’ records on veterans and troops issues, the largest group of Iraq and Afghanistan Veterans is today launching $1.3 million worth of television and radio advertising, and direct mail, across the country. This brings the total spending by VoteVets.org this year on communications to $2.5 million.

VoteVets.org announced it will begin running $350,000 in Virginia TV ads on John McCain and his missed vote on the GI Bill and $40,000 in New Mexico radio ads on his votes against increased funding for veterans care, and $200,000 in ads for North Carolina on Senator Elizabeth Dole’s vote against Body Armor for the troops. Roughly another $700,000 will be spent on direct mail that exposes votes by Senator McCain, and other public officials’ record on troops and veterans issues.

And here are the ads:

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