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Is because they give a very public sense of momentum.
Every single Sunday news program today hyped the Newsweek and Time polls and spent half their shows discussing the "problems" with the Kerry campaign as Bush supposedly "surges" ahead.
None of them, NONE OF THEM, reported that both the Newsweek and Time polls do NOT adjust their sample for voter affiliation and that they both polled far more Republicans in their samples this time around: both surveys from the last two days were overweighted with a heavy plurality of self described Republican voters.
Additionally, NONE of the cable news channels reported this weekend on the current polls that DO adjust for party affiliation: Zogby, which currently shows only a 2% Bush lead and Rasmussen Tracking which shows, as of today, barely a 1% Bush lead. The Economist poll, out today, with far less margin of error than both Time and Newsweek, actually shows Kerry AHEAD in a three way race. Did the cable channels report it yet? Nope.
Get on the phone, email, do whatever you can do. Write CNN, MSNBC and even FoxNews and demand that they report ACCURATE polls and that they stop manufacturing false momentum for either candidate based on skewed polling data.
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