By: Spencer Ackerman
Via
Oliver Willis, watch as Fox News' Megyn Kelly goes apeshit on Obama's bemused spokesman Bill Burton.
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Fox has kind of set itself a trap here. Even casual viewers of the network understand what's before their eyes: a presentation of the news designed to appeal to a right-wing worldview. That's not to say that everything Fox puts on the air has a conservative slant. It's to say that Fox understands a certain type of viewer; understands what s/he doesn't get from other news outlets; and caters to that viewer's preconceptions, grievances, desires and tastes. It's not interested in appealing to your typical Rachel Maddow viewer.
Except that's where the trap is coiled to spring. For reasons I don't quite understand, Fox has decided that its core viewership needs to believe that it's getting the true news, free not of the lowest-common-demoninator crap, but of the encumbrances of liberal dogmas. Hence the
fairandbalanced fetishization. But as is clear from the grin on Burton's face, no one who hasn't already stepped inside the
Kuhnian circle of the network could ever consider that credible. And all it takes is the warm, slightly-condescending exasperation of a Burton to send Megyn Kelly into an outside-voice-employing fit.
All of this is an unforced error. Why shouldn't Fox simply admit that it caters to the tastes of a certain demographic, much as it relentlessly accuses the rest of the media of doing? There isn't a single thing wrong with presenting the news from a conservative standpoint -- after all, there are millions of conservatives out there, and it's perfectly natural to cater to that market. I would never pretend my journalism doesn't reflect a progressive standpoint, nor that it doesn't cater to a liberal demographic. It simply wouldn't be credible for me to pretend that what's so obviously the case isn't the case -- nor should it be the business of journalists to obscure what they present to their audiences. Just judge us all on our intellectual honesty and our rigor. In the end, Fox will find that's what its viewers are actually doing already.