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Edited on Tue Sep-14-04 11:56 AM by Gloria
KERRY CAMPAIGN: THE BUSH “PATTERN” OF THE DAY
There’s plenty to go after Bush with, but so far, there’s been no memorable “sound bite” that gives the Kerry campaign any traction in the minds of the apathetic and lazy public.
Why not create a simple overarching “theme” that can be linked to almost everything that Bush has done or will do? To accomplish this goal, the campaign needs a HOOK. After some thought, the HOOK WORD that seems most useful is the word “PATTERN”. Every day, a theme can be woven around the word PATTERN, easily and starkly.
Why the word PATTERN? Well, it hints at the past, the future, augments the negativity of many words, and if hammered repetitively, becomes a negative on it’s own. The words that can be used can represent “shades of gray” (i.e., deceit and liars), but that’s OK since people respond to different levels of intensity, so the repetition won’t hurt.
This campaign is being fought on Bush’s turf: Fear and avoidance of issues. Fear of terror, fear of taking away your guns, fear of weakness, you name it, it’s all about FEAR. It’s strictly based on stirring voters at the EMOTIONAL level, not the rational, issue-oriented level.
So, it’s necessary to start hammering—NOW—at the underpinnings of Bush’s hold on the American psyche, by injecting doubts about Bush via his own PATTERNS of behavior and the PATTERNS of his policies.
If we don’t do this…we lose.
Word List to use: pick a few key words or use a different one every day. ADD MORE IF YOU HAVE BETTER ONES! But use them! And off the phrase that’s created, build your argument of the day against BUSH!!
George Bush shows a PATTERN OF…:
1) distraction/diversion 2) deception 3) lies 4) denial 5) avoidance 6) secrecy 7) bait and switch 8) flim flaming 9) arrogance 10) avoiding accountability 11) cronyism 12) polarizing 13) dividing not uniting 14) denying access 15) intimidation 16) fear-mongering 17) exploitation 18) disrespect for American citizens 19) disrespect for the law 20) disregarding the Constitution 21) recklessness 22) radicalism 23) falsification; selling snake oil 24) scapegoating 25) belligerence 26) cover-up 27) cultural warfare 28) politicizing science 29) hypocrisy 30) no credibility or leadership 31) suppressing black votes 32) unfunded mandates (no child left behind) 33) fiscal irresponsibility 34) favoring the wealthy 35) putting corporations ahead of people 36) “catastrophic success” 37) “miscalculation” 38) alienating allies 39) creating enemies 40) using the politics of personal destruction 41) misusing the military 42) dishonoring our military people 43) defrauding the nation 44) evading responsibility 45) tricking the public 45) creating a “sham” government that is run by corporate interests 46) make-believe leadership 47) intentional mistruth 48) fakery (image, goals) 49) destruction 50) ruin whatever he touches
DU'ers add suggestions, and at the end of the day I will send it out to Malloy, Buzzflash, Bartcop, etc. Every day I will post a "Pattern word of the day" and maybe someone lurking from the Kerry campaign will get some ideas....
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