CNN Ratings Collapse

[Phx_Dem]

I wonder if Anderson Cooper's always dour expressions/personality have anything to do with it? I'm kidding -- though not about the dour expressions. At least pretend like you enjoy your job, Anderson.


CNN's March Ratings So Far: More Lamb than Lion

More evidence that CNN is going to have to find a new strategy fast or risk becoming a cable news also-ran: In the month of March so far, the Time Warner-owned network has come in fourth place in prime time among adults 25 to 54, the key demographic for advertisers, more often than not.

Through March 17, CNN trailed not only Fox News and MSNBC but also its own sister network, Headline News, on nine out of 17 days. On one day, March 13, CNN even drew fewer 25-to-54 viewers than CNBC -- the first time that's happened since November 2007. And of the eight days it finished higher than fourth in the demo, five were either Saturdays or Sundays, typically the lowest rated nights for the news networks.

Asked about the trend, a CNN spokeswoman offered a statement that emphasized the network's long-term ratings growth -- while ignoring the even sharper gains made by Fox News and MSNBC -- and its claim to being No. 1 in total reach. (As I've noted before, that claim is based on CNN's "cume," or cumulative audience, a measure generally considered less important to advertisers.)

http://www.portfolio.com/views/blogs/mixed-media/2009/03/20/cnns-march-ratings-so-far-more-lamb-than-lion

[firedupdem]

1. Fox made gains? That's sad and scary. n/t

[Phx_Dem]

8. Very! n/t

[marshall]

31. CNN and MSNBC are fighting it out for second and third places

I predict cable news as a whole will fade out of sight.

[Chipper Chat]

34. MSNBC could be FIRST if.........

they would do away with that crappy weekend prisonmania and do a good weekend news show - with a good honest anchor - like Lester Holt or the gal with the kinky hair (subs for Keith-cant think of name).

[Hutzpa]

41. WTF... kinky hair

whats your problem, are you referring to Tamron Hall, how
disrespectful of you and down right racist comment, where
the FUCK are you people springing from????? What??? you
think no one will notice...

:mad: :mad:

[FrenchieCat]

44. Think poster meant curly hair and was not speaking about Tamron Hall,

But rather this other sub-anchor (she looks a bit like Rae Dawn Chong).

[Hutzpa]

46. I've only seen Tamron

deputize for Keith, hence the reason I took offense to the kinky hair
reference, its usually made toward black women which is seen as a more
malign insult to black women.

[FrenchieCat]

54. White folks ain't got a clue about Black hair, including the venacular....

To some Kinky and curly means the same thing....cause to them what poses for curly
is like not really very curly.

[Chipper Chat]

68. You jumped to conclusions here.

I meant Alison Stewart with her curly hair style. I dont know who Tamron Hall is. Sorry for the misunderstanding.

[Tarheel_Dem]

61. I know you didn't mean any harm, but "kinky" probably shouldn't be used

in the context of a black person's hair. I think you're referring to the lovely Alison Stewart?

[GoCubsGo]

64. Yes, and her hair is curly, not kinky.

Except for when she had it straightened just before she got pregnant. I am happy to see she went back to the curls! She is my favorite "Countdown" sub.

Alison would be great on her own show! She has a great on-air personality, and MSNBC's evening lineup would benefit from another woman, IMO.

[Exilednight]

66. I love Allison Stewart. Too bad she's married .............

:evilgrin:

[Tarheel_Dem]

77. She's a hottie, right? Sorry Allison, no disrespect intended. (nt)

[Chipper Chat]

69. Yes I was. Thank you.

But I am amazed how some people are ready to jump down your throat at what they perceive to be a racial slur. It was nothing of the kind. Being gay and ubiquitously aware of prejudice, the last thing I would intend to do is to malign anyone's looks or ethnic makeup.

[Tarheel_Dem]

76. I thought it was an innocent slip. That's why we're here, to educate one another...

In some quarters, the term "kinky" has long been used as a slur. :hi:

[chimpymustgo]

72. Allison Stewart with the BEAUTIFUL CURLS???? WTF with the stupid racist shit, Chipper? Jeebus

[Chipper Chat]

73. Well thank you Mr or Mz Perfect.

Like you've never made an innocent mistake in your life. I'll just order a cross and have my neighbor do the honors with foot-long spikes. Satisfied? Jeebus.

[beachmom]

42. That's because Independents and Democrats go to a wide

variety of sources. They don't need comforting propaganda to reinforce their beliefs the way Republicans do. It is in the nature of how they think to not want to hear contrarian views.

A lot of liberals like myself don't mind MSNBC, but we find it lacking in substance and like to go over to PBS or BBC for some meat. But if it has to be fluff, I definitely would pick CNN last.

That is why Fox News will always be #1. Libs and Indy's split their time to various channels.

[Peacetrain]

71. Fox made gains I think because they are the supermarket "Globe"

and "National Enquirer" of news networks. While factual Newspapers of all political stripes and leanings are falling by the wayside.. The National Enquirer and Globe keeps chugging on chugging out made up stories.

Fox found that formula works for them. People watching Glen Beck, and I know more than a few, are watching because it is like Jerry Springer,, they are waiting for him to have a national breakdown or throw chairs.. seriously, that is what they have told me.

[monmouth]

2. Wolf and Lou Dobbs would be a ratings killer I would think, especially

in that age demographic..

[knowbody0]

5. I am allergic to both of them

hopefully, change will come.

[BirminghamExaminer]

67. In any if you ask me. THey need to use Jack Rafferty more

Jack Rafferty was the first TV reporter on CNN to actually mention that Sarah Palin was an idiot on CNN during the elections.

Also, when you have someone like John King interviewing Dick Cheney and not calling him out on any of his responses, what can you expect? King should have asked Cheney how much money he made from the Iraq war.

[lamp_shade]

3. The first thing they need to do is get rid of Lou Dobbs. n/t

[Phx_Dem]

11. I can't stand that blowhole. n/t

[totodeinhere]

45. Actually, according to TVNewser, Dobbs was in second place in the demo...

audience only trailing Fox News in last night's ratings. While ratings do fluctuate from one day to the next, Dobbs generally holds second place in the demo. He also has better ratings than both Blitzer and Brown and barely trails Larry King and Anderson Cooper. So I don't think that Dobbs is the problem.

http://www.mediabistro.com/tvnewser/

[Thrill]

4. Not a surprise. Campbell Brown will drive many away from that network

Her and Lou Dobbs are disgusting people

[firedupdem]

9. I never knew she was such a jerk until just before general elections..

she's horrible. I guess I have low tolerance for all of them at this point. Every last network sucks...for the most part.

[Supersedeas]

47. Baghdad Dan's squeeze and One Issue wonder Dobbs

[ErinBerin84]

6. I hate Anderson's "concerned" face too.

Because it's so disingenuous. And he often asks the panelists obvious questions, so his "confused/concerned" face looks ridiculous.

[Phx_Dem]

14. Yeah, he has two expressions -- confused and concerned.

The confused face makes he look stupid. And I'm sure he's not a stupid person.

[Top Cat]

7. Most advertiser buying time on CNN are looking at their CPM

Which is their cost per thousand (people reached), and most advertising agencies will require that they post which means if they are losing viewers during the time period the commercial is running, i.e. 5pm-9pm they (CNN) will eat the lost in per spot rates, or the agency may require it to be made up in bonus commercials etc.

[FrenchieCat]

10. I can kind of stand them in the morning until Wolf shows up......

after that, it is a steep slide into the totally unwatchable. By the time AC 360 comes on, I wouldn't watch if you offered me a 165 million dollar bonus on a binding legal contract signed in his blood.

Git the picture?

[Phx_Dem]

12. I like the Morning Show with Harwood -- much better than Morning Hoe.

And I actually like the Situation Room, but I hate everything after that.

[ejpoeta]

16. the only thing i like about the situation room is jack cafferty.

[FrenchieCat]

27. Agree.

Rick Sanchez can be good, but he is hella of irritating...with his smirks and superiority aura.

[bullimiami]

13. want a really successful cable news network? 1. get a spine 2. tell the truth

jon stewart has made that glaringly obvious. a whole hell of a lot of us are tired of the bullshit.

[ejpoeta]

17. but but..... cnn is 'the most trusted name in news' and they have

'the best political team on television'. they said so themselves.

[ErinBerin84]

20. don't forget

"We're keeping them honest!"



Right.

[ejpoeta]

22. ooh, i forgot about that one. it's SOO funny, isn't it. if you say it enough,

maybe people will believe it.

[FrenchieCat]

21. yes, they do say that, don't they. Over and over and over again!

[Cha]

38. They're so damn comfortable in their

fear based zone that a spine transplant is the only thing that could possible help.

[wtbymark]

15. a return to journalism would be nice..

but who am I kidding, there's no money in that, geeesh.

[lob1]

19. All real journalists have been rounded up, made to disappear,

then replaced with pod people. The pod people look like real people, but they tend to wear flag pins and can't say "democratic party".

[TexasObserver]

18. Hey, CNN is still first with the dentures, diapers and diuretics demo!

I'm in that demo, and I approved this message.

[BeyondGeography]

23. That's what they get for being bland as hell

And when they're provocative, it's Lou Dobbs, who belongs on Fox.

[Joey Liberal]

24. CNN should bring back Crossfire nt

[last_texas_dem]

35. I agree with you

That was the last show I regularly watched on CNN.

Actually, the only major strike I have against John Stewart is his whole attack on Crossfire that is attributed (though I'm sure there were many other factors at play) with "killing" Crossfire...

[JI7]

50. i hated that shitty show and was happy it got cancelled

[Turbineguy]

25. Maybe they need to stop competing with Fox News

and tell it like it is.

[hvn_nbr_2]

26. They traded in the "most trusted name in news" for the "Faux Wannabee" name.

The people who wanted trusted news left, the people who wanted Faux want "real Faux," and the just plain Wannabees are busy selling Amway.

[jeanmarc]

28. Leslie Blitzer, Dobbs, and Larry King are ratings poison

Get rid of them.

[Bumblebee]

29. I am sure having Cheney on with John King really helped!

Not

[Hansel]

49. I sure having John King on at all helps

not.

[Life Long Dem]

30. I just saw them go after the advice of Greenspan

This is why they are crashing.

Greenspan threw his hands up and said, if he couldn't fix this "no one could fix this" and left it as is. And Bush continued running around saying the economy is sound.

[Hieronymus]

32. CNN worked hard for those low ratings ... good.

[Torn_Scorned_Ignored]

33. good for CNN

[frazzled]

36. More holographic interviews in store?

Maybe they'll start beaming people into the studio again, because that was so cool .... NOT.

[Cha]

37. How about candy(I never met a Dem I

wouldn't trash) crowley? Is she schlepping around cnn?

[AlCzervik]

39. it's a free market, looks like the market has said no. I say no to all of it.

[Raine]

40. Lou Dobbs

needs to go :puke: he belongs on Faux. x(

[Bread and Circus]

43. Well, their coverage is like 24/7 non stop Obama hate speech...no one

who likes Obama wants to hear that.

[Cha]

48. Could it be from larry king asking questions like this?

"Larry King asking tonight if Obama dropped the ball by not staying home and focusing on the economy."

[Tarheel_Dem]

62. You have to remember there's a lot of professional jealousy involved here.

King probably thought that the President should have done his show first. The "titans" of entertainment news are pissed that Leno got the first sitdown in that format.

[Cha]

74. I know..ain't

it great! :D

[JI7]

51. they trailed headline news ? hahahha, that's pathetic

[Rosa Luxemburg]

52. CNN is stale and doesn't have too many good people

[JI7]

53. i think Jack Cafferty would do well if given his own show

[Jennicut]

55. Absolutely! I think CNN's problem is its boring and bland. Rick Sanchez is actually very good.

Jack adds some spark. Anderson Cooper, Larry King, Wolf Blitzer....yuck. Sanchez and Cafferty are the few bright spots...both are more liberal as well.

[cooolandrew]

56. Well this is a great sign the balance is shifting left keep promoting white rose society.org folks.

[Uzybone]

57. They have tried Faux-lite

Larry King tonight was Pravda-like in its propaganda. So maybe they'll get the message and tack to the middle.

[cooolandrew]

58. The way you can interpret the gain in Fox is gaining some from CNN. Not necessarily worrying.

[Cash_thatswhatiwant]

59. I actually can stand CNN more than MSNBC and of course Fox.

to be honest, the conversations just seem more intelligent and professional than the other two...

[Proud Liberal Dem]

60. Couldn't happen to a *nicer* group of people

:eyes:

[WinkyDink]

63. To paraphrase: If you try to be Republican-lite, people will go for the real thing every time.

[Honeycombe8]

65. I think it was a mistake for them to fire Aaron Brown.

The new director (or whatever his title) was just all agog over Cooper.

He should've kept Aaron Brown, the grownup, and kept Cooper in a special show leading into or out of Brown's news. Big mistake. Just my opinion.

[Tom Rinaldo]

70. My thooughts exactly

They actually had a chance with Brown to rebuild an actual news organization at a time when moreAmericans are starting to see the value in one. Instead they threw in their lot with pop tabuloidism while hitchingtheir wagon to the then most current buzz boy.

[SoCalDem]

75. "Shows" instead of NEWS

We've tired of "Dateline/20-20/Crime-of-theCentury/Who's-Suing-Who/Who-Should-LouDobbs-Hate" and other pre-recorded nonsense that they air over and over and over and over and over and over and over and over and over..

There are PLENTY of really smart people who would LOVE to be invited to CNN, to pass on some information we really need, but all they have to offer, is the same tired old batch of people who sit around pretending to yuck it up and just dribble out the same old platitudinous goo they have done for years...

We don;t watch CNN to Twitter/Tweet/email/iReport/YouTube/Facebook.. we HAVE the net..we don't need to tune in to CNN to watch NewsBarbie & NewsKen while THEY twitter & tweet:)
(we already knew they were twits)