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saying "Kerry's meme was cool. What about..." is a creative way to brainstorm, especially if you think the candidate's off track, but not a very effective means of putting people's nose to the grindstone when it comes to creating talking points.
I volunteer part time at a co-op. It's like saying -- as frequently happens -- at one of our volunteer meetings, "I know we came up with alot of great ideas yesterday about how to accomplish X, and the person in charge decided to go with ONE approach, which is a cool approach that seems to be working well, AND I think we should try this OTHER approach for a few days just to see if it works!" I think there's a phrase for it -- "popcorn tossing" -- and Dems do it ALL THE TIME.
When it comes to developing talking points that are juicy enough to be turned into a "meme", we are stuck with the candidates' statements and the occasional juicy phrase by an INFLUENTIAL third party.
If Dems can't turn those statements into talking points and repeat them over and over for a period of days or weeks, on the net and amongst friendly journalists, the candidates' actual statements on the campaign trail will be quickly forgotten.
The secret, if you're gonna commit to a candidate in the first place, is to work with what you've got, limit your options, be decisive, and "dance with them what brung ya".
That is why it's pointless to talk about "what Kerry said yesterday is DEVASTATING to President Bush" unless (A) the media intends to repeat the broadcast over and over again until the election (not likely) or (B) Dem talking heads AND campaign enthusiasts repeat key phrases uttered by KERRY over and over again until the election.
To keep it fresh in voters' minds (most of whom have no idea where these ever-changing "catchphrases of the day" that Dems keep promulgating actually COME FROM or REFER TO... like "that's W!" -- and they're disinclined to find out, unless they hear about it from SO many sources that they feel left out of the discussion.)
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