http://www.msnbc.msn.com/id/6073233/WASHINGTON - President Bush’s political team is orchestrating a vastly larger advertising campaign than thought possible under federal law, taking control of millions in Republican Party funds simply by inserting the phrase “our leaders in Congress” in selected commercials.
The GOP strategy had gone unnoticed for weeks by Sen. John Kerry and the Democrats, who now may abandon their own less-cost-efficient approach to advertising.
Ken Mehlman, Bush’s campaign manager, said in an interview that federal election law allows the campaign access to party money “provided that your message is broader than the individual candidate and includes a discussion of the overall agenda and the message of the party.” The Republican National Committee has $93 million on hand.
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Jano Cabrera, a Democratic National Committee spokesman, said Democratic officials were unfamiliar with the GOP ad strategy until asked about it by a reporter.
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