This was reported earlier today on Blog for Iowa and we think its important enough to post a shortened version here. You can find the original source here.
The venerable Gallup Poll, as reported widely in the media (USA Today and CNN) yesterday, showed George W. Bush with a huge 55%-42% lead over John Kerry amongst likely voters. The same Gallup Poll showed an 8-point lead for Bush amongst registered voters (52%-44%). Before you get discouraged by these results, you should understand their methodology
Because the Gallup Poll, despite its reputation, assumes that this November 40% of those turning out to vote will be Republicans, and only 33% will be Democrat. Here's the breakdown on the poll.
Likely Voter Sample Party IDs – Poll of September 13-15
Reflected Bush Winning by 55%-42%
Total Sample: 767
GOP: 305 (40%)
Dem: 253 (33%)
Ind: 208 (28%)
Registered Voter Sample Party IDs – Same Poll
Reflected Bush Winning by 52%-44%
Total Sample: 1022
GOP: 381 (38%)
Dem: 336 (33%)
Ind: 298 (30%)
In both polls, Gallup oversamples greatly for the GOP, and undersamples for the Democrats. Polls in our region are all suspect for the same reason. In Wisconsin and Minnesota polls they oversampled for the GOP and undersampled for the Dems. For example in Wisconsin, in which they show Bush now with a healthy lead, Gallup used a sample comprised of 38% GOP and 32% Democratic likely voters. In Minnesota where Gallup shows Bush gaining a small lead, their sample reflects a composition of 36% GOP and 34% Democrat likely voters. How realistic is either breakdown in those states on Election Day?
According to John Zogby himself:
If we look at the three last Presidential elections, the spread was 34% Democrats, 34% Republicans and 33% Independents (in 1992 with Ross Perot in the race); 39% Democrats, 34% Republicans, and 27% Independents in 1996; and 39% Democrats, 35% Republicans and 26% Independents in 2000.
So the Democrats have been 39% of the voting populace in both 1996 and 2000, and the GOP has not been higher than 35% in either of those elections. Yet Gallup trumpets a poll that used a sample that shows a GOP bias of 40% amongst likely voters and 38% amongst registered voters, with a Democratic portion of the sample down to levels they haven’t been at since a strong three-way race in 1992?
How likely is it that the Democrats will suffer a seven-point difference against the GOP this November or that the GOP will ever hit 40%?
Not very likely.
The real problem here is that Gallup is spreading a false impression of this race. Through its 1992 partnership with two international media outlets (CNN and USA Today), Gallup is telling voters and other media by using badly-sampled polls that the GOP and its candidates are more popular than they really are. Given that Gallup’s CEO is a GOP donor, this should not be a surprise. But it does require us to remind the media, like Susan Page of USA Today, who wrote the lead story on the poll in the morning paper, and other members of the media who cite this poll today, that it is based on a faulty sample composition of 40% GOP and 33% Democratic.
http://druryforiowasenate.blogharbor.com/blog/_archives/2004/9/18/143400.html