49ers sell rights to name stadium to Monster Cable

[Kadie]

SAN FRANCISCO
49ers sell rights to name stadium to Monster Cable

Wyatt Buchanan, Dan Levy, Chronicle Staff Writers
Tuesday, September 28, 2004



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The San Francisco 49ers have sold the naming rights of the team's stadium to Monster Cable Products Inc., a Brisbane company best known for its high-performance stereo speaker cables, team and company officials confirmed Monday.

Starting with this Sunday's football game against the St. Louis Rams, Candlestick Park officially will be called Monster Park. The team and San Francisco will split the more than $6 million that the company paid for naming rights for the next four years, though a city ballot initiative could complicate the deal.

A press conference announcing the change is scheduled for 12:30 p.m. today at the stadium.

"Having started a business here, I couldn't even imagine in my wildest dreams that this could have happened," said Noel Lee, who founded Monster Cable Products in 1979 in the garage of his family's home in the Richmond District of San Francisco.

more...
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/09/28/BAGVO906R41.DTL

I will still refer to it as the park formerly known as Candlestick.

[Kolesar]

1. A local mayor thought he could get $5 Mill for a minor-league park

Mayor Diliberto put the city of Eastlake way into debt to build a ballpark for a minor league Cleveland affiliate, the Captains. He changed from Democrat to Gop to get Congressman Latourette (R) to fund a "transportation center" at the stadium to take away some of the debt. It was not enough and the city was turned over to Ohio to manage.

The naming rights were never sold. The mayor had a minor heart attack and resigned.

[davidinalameda]

2. Its better than Virgin Park

Monster Park could be fun once we get use to it

[Kadie]

3. Can you imagine the comments

if they went with Virgin Park. LOL

I went to too many Giants Games that calling it anything beside Candlestick just doesn't seem right. Oh well. Things change.

[davidinalameda]

4. are there any virgins in San Francisco

at least over the age of 18


I was listening to the radio at work (can only get a Clear Channel station with the music I like--ick!) and one of the dj's was going off on the new name

[pelagius]

5. It will always be the 'Stick to me...

...and I've taken to calling the new baseball park "China Basin" because who knows how many more mergers there will be in telecomm.